Content Channel Manager

at  Thermo Fisher Scientific

REQUIREMENTS:

• 7+ years of marketing, agency, market research or similar experience
• Bachelor’s degree required. MBA or post graduate degree equivalent a plus.
• Strong strategic content development skills, customer centric approach, Marketing Research experience and a shown ability to develop customer programs

• Builds and leads content strategy across the funnel and customer purchasing lifecycle, from conceptualisation to publication to distribution to evaluation.
• Develops and implements supplier, partner and Fisher Healthcare content required across Omni-channels
• Lead and collaborate with functional partners across the company and externally to create needs-based value propositions, messaging, targeted personas and content generation
• Drives customer segmentation and defines customer purchasing journeys
• Identifies, develops and conducts market research to determine brand perception and customer needs.
• Develops services and solutions to improve customer satisfaction, and loyalty
• Drives the development of economic models to support lab automation and lab collaboration with Fisher Healthcare
• Identifies pain points, gaps, and opportunities for improvements in the customer journey, aligning these with overarching business strategies and developing content and messaging to support solution selling.
• Leads the development of reporting frameworks that offer profound insights into customer behavior, preferences, and needs.
• Applies data-driven insights, partnering with Data Science to improve targeting, messaging, and product recommendations
• Collaborates with the Channel Enablement leads to implement Omni-channel tactics
• Maintains regular communication across the organization and keeps abreast of marketing trends and customer needs to evaluate messaging effectiveness.
• Gathers competitive information and drives a Fisher Healthcare response.
• Facilitates the day-to-day management of business initiatives across various channels.