Content Designer

at  SimpsonScarborough

At SimpsonScarborough, we spend our days building brands that endure, inspire, and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher ed marketing industry, our company runs a fully remote team of approximately 65 employees coast to coast.
We are a growing team looking for a self-motivated and enthusiastic new member. We expect a lot from our team members and champion their successes.

REQUIREMENTS:

• Conduct a thorough audit of existing content, evaluating its accessibility, identifying outdated material, and determining areas where subject matter experts may need to be consulted.
• Develop comprehensive strategies for creating, publishing, syndicating, governing, and measuring content, ensuring alignment with organizational goals.
• Establish strategies to maintain consistent language across various touchpoints, including the creation of content style guides and adherence to language best practices.
• Conduct research and competitor analysis to inform content structuring and provide recommendations for information architecture improvements.
• Create detailed content outlines to guide the content creation process.
• Edit and review content to ensure alignment with brand guidelines and channel-specific best practices.
• Ensure that content design is audience-driven, optimized for SEO and UX performance, and informed by data and analytics.
• Work closely with UX designers and other digital team members to optimize content on university websites to meet user needs and support Marketing and Communications objectives.
• Design and develop recommendations for information architecture and page content, including messaging hierarchies, content structure, and user interfaces for both new and existing websites.
• Continuously iterate on content design based on user feedback and testing data.

QUALIFICATIONS:

• 3+ years of leading content strategy in professional services, with a bachelor’s degree or equivalent experience.
• Demonstrated experience designing, writing, editing, and evaluating website content for different audiences and channels, based on user behavior and objectives.
• Experience and understanding of audience user-journeys, content writing, content design and mapping.
• Demonstrated experience and deep understanding of SEO and website accessibility criteria.
• Experience using CMS technology including Drupal, Wordpress, Cascade, and AEM is highly beneficial.
• Excellent verbal and written communication, interpersonal, negotiation, analytical and problem-solving skills.

Please refer the Job description for details