Content Designer - Starbucks - UAE

at  Alshaya

QUALIFICATIONS & REQUIREMENTS:

Essential:

• 3 years of experience in content design, with at least 1 year of experience creating digital content across multiple platforms
• Experience creating content across a range of media (including written, visual and video)
• Good working knowledge of Adobe Photoshop, Adobe Illustrator and Canva is a must
• Track record and evidence of creating digital content that that consistently outperforms vs. stated objectives and make a measurable contribution towards the acquisition, conversion and retention of customers
• Experience of evaluating usability with A/B testing methods and appropriate measurement tools, and identifying appropriate adjustments to be made to improve the customer’s experience

Desirable:

• Experience of working with Insights (or similar functions) and translating customer understanding into digital content
• Experience of taking briefs for new content and rapidly translating them into a high-quality draftü Experience with large regional and matrix organizations
• First-hand experience in the HORECA/ FMCG/ CPG sectors in MENA
• Experience as contributor to process improvement, team capability building, or organizational digital transformation is a valuable plus

About Us:
Alshaya Group is a dynamic family-owned enterprise which was first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, including: Starbucks, H&M, Mothercare, Debenhams, Cos, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Vavavoom, Pottery Barn and KidZania.
Alshaya Group’s portfolio extends across MENA, Russia, Turkey, and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.
Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to delivering great customer service and brand experiences.
Fresh, modern, and relevant, Alshaya’s constantly evolving retail portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be.
Advertised: 03 Jun 2024 Arabian Standard Time
Application close: 02 Jul 2024 Arabian Standard Time

We are looking for a creative and ambitious Content Designer to join the Starbucks MENA Digital Customer Experience & Content team. The ideal candidate will be able to translate campaign briefs into eye-catching and memorable digital content that will appeal to our audience and help us to stand out from our competitors.
The Content Designer reports into the UX Manager and sits alongside other specialist roles in the Customer Experience & Content team, including Digital Commerce, SEO, and CMS. The UX Manager is responsible for creating outstanding, commercially-focused user experiences across all of our platforms, and the Content Designer will play a key role in supporting him/ her. The Content Designer will be expected to draw on their own experience to contribute towards the personal development of others, and ensure that this team becomes a high-performing part of our organization.
The Content Designer will demonstrate a strong appetite to learn and develop their skills as digital tools, techniques and best practices evolve, and he/ she will look to other brands for inspiration. He/ she should also be capable of providing guidance and education for fellow marketers and for stakeholders in the wider business – including those in more senior positions. He/ she will act as an ambassador for Marketing at Starbucks and support our drive to be recognized as a center of excellence within the Starbucks world, and to become an award-winning team within our region and industry.