Content Developer

at  Nationwide

A fantastic opportunity has become available to play a key role within one of our squads, as Content Developer. There are several squads, and each squad is focused on delivering marketing activity for specific objectives.
As a member of the Customer Brand & Engagement community, you will sit within the Personalisation & Performance Marketing Team and will be responsible for leading on the development of creative assets for all 121 channels within the squad. Briefing requirements and managing the asset production process to ensure the activity goes live on time and within budget. Ensuring these meet customer needs and drive commercial, customer & brand engagement outcomes.
The role requires copy and creative expertise across direct marketing channels, being able to lead on the creative development for the campaign/asset. It will require strong collaboration and stakeholder skills along with strong interpersonal and communication skills. You will need to be able to spot opportunities to optimise assets and the customer experience. If you are experienced in direct marketing, passionate and creative with strong campaign management skills, then we want to hear from you.
We think every communication and interaction presents a unique opportunity to bring to life our brand promises allowing us to demonstrate our point of difference. This might be focusing on short term activation or how we deliver more longer-term brand building and emotional engagement with our customers, staying relevant at all stages of their lives.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, at one of our offices. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

ABOUT YOU

We’re looking for somebody who has;

• Experience of campaign management
• Copy and creative expertise – experience in developing high quality customer communications
• A good communicator and influencer, confident at both writing and presenting, experience in creating engaging communications that capture an audience.
• Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables. Able to work within a well governed environment and optimise processes.
• Excellent attention to detail and proof-reading skills
• Experience of managing and influencing internal stakeholders and strong experience of working with agencies.
• Able to understand, analyse and interpret insight and data to make informed recommendations.
• Proactive and empowered to make decisions within a framework. Resilient in your approach, able to overcome setbacks and have a solution focused mindset.
• Experience working within a marketing or direct marketing environment, across direct marketing channels. Financial Sector experience is desirable but not essential.
• Be a self-starter and highly motivated, able to work in ambiguity and with a vague brief. Able to work autonomously as well as part of a team.

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

You will be responsible for leading on the development of all 121 creative assets for the squad. This will include briefing creative requirements to internal copywriters or partner agencies and managing the asset production process from briefing to final approval. You will be responsible for ensuring all assets are reviewed and approved prior to dispatch through our internal creative review process and with all relevant stakeholders. You will be responsible for ensuring successful delivery of the asset – includes briefing our third-party supplier on Direct Mail requirements, or our internal Content Editors on email or prompt builds. Ensuring these are fully tested before we productionise.
You will understand customer insight and collate campaign performance data for review and understand how campaigns are performing against their key objectives. Providing learnings and insight for future optimisations to improve the campaign and customer experience. Actively driving a test and learn culture.
You will be responsible for ensuring all campaigns delivered by the squad are delivered on brand, on time and within budget. You will be responsible for ensuring all assets meet all regulatory requirements, managing these assets through all relevant controls and processes.
Collaboration will be a key part of the role, collaborating within the squad, key stakeholders and third-party suppliers to ensure successful delivery of the campaign and onward journey. Ensuring you invest time in these relationships and ensure alignment on goals and outcomes.
You’ll be familiar and have experience of below the line channels like; direct mail, email, digital prompts in our internet bank and mobile app, as well as home & exit pages.