Content Executive

at  Indra Renewable Technologies

ESSENTIAL SKILLS:

• At least 5 years’ work experience of marketing
• At least 3 years’ experience in content marketing, digital copywriting or similar role.
• Proven content strategy experience and demonstrable knowledge of best practices for conversion copywriting, writing for traditional and digital marketing e.g. SEO, social media and websites.
• Previous experience of producing content assets within a technical sector or industry.
• Exceptional writing, editing and proofreading skills and be accustomed to collaborating with technical subject matter experts in an agile and fast-paced work environment and converting into compelling content assets for B2B and B2C audiences.
• Track record in successfully implementing a wide range of marketing tactics
• Excellent marketing and communications skills
• Excellent written and spoken English
• Project and time management, ability to work independently
• Possess creativity, a positive attitude, enthusiasm and a willingness to learn
• Being a team player, working in unison alongside your Marketing & Proposition team members to roll your sleeves up and support launch of new products to B2B and B2C audiences.
• Good organisation and planning skills, and ability to work independently as well as part of a team.

Desirable Skills:

• Previous experience of working in IT, software, e-moblity or advanced manufacturing environment.
• Proficient organisational skills and an analytical approach to solution-based results.
• Understanding of manufacturing operations and electronic engineering.
• Working with CRM systems such as Pipedrive.
• Working with website content management systems such as Wordpress.
• Working within an ISO 9001 Quality Management System

THE ROLE

Reporting to the Head of Digital Marketing, we are looking for an exceptional individual to take up this new, multi-faceted role. The majority of your time will be spent creating insightful and thought-provoking content across a wide spectrum of topics that establishes expertise, promotes brand awareness and differentiation and keeps Indra top of mind when it’s time to buy.
Alongside this content role, around 30% of your time will be spent supporting the Head of Digital Marketing and the wider sales and marketing teams in executing the company’s marketing strategy.

KEY RESPONSIBILITIES

• You will play a key role in supporting Indra’s sales and marketing functions, through your content-related responsibilities and performing a broad range of internal and external marketing and communication activities.
• You will create and refine marketing content for a variety of customer-focused B2B and B2C assets including blog posts, web pages, reports, PPC landing pages, ads, reports, emails and newsletters, social media campaigns, brochures, user guides, infographics, presentations, webinars, events, video, and more.
• You will work with subject matter experts to develop storytelling/ROI based content and translate technical product language into compelling and consumable value, features, benefits and outcomes.
• You will create content suitable for all levels for the sales funnel (TOFU, MOFU, BOFU content).
• You will work with our social media agency to repurpose and re-shape content assets in order to optimise them for social media.
• Assisting the Head of Digital Marketing and the wider marketing team, you will contribute towards;
  o Organising events (i.e. exhibitions, webinars, partner roadshows).
  o Producing marketing and sales literature
  o Undertaking direct consumer and B2B communication activities
  o Keeping the website up-to-date, managing, updating and editing pages
  o Managing relationships with external partners and agencies
  o Generating ideas for marketing Indra to potential and existing customers