Content Insights Analyst, AUNZ

at  TikTok

Responsibilities
Why TikTok?
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, Tokyo and now Sydney.
Why Join Us?
Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That’s how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
As a member of our Content programming team, you will work with XFN departments including Content Partnerships to align on goals, focus on planning and execution for tentpole events and major on-platform activations. Through a combination of creative production and development, the content programming team works to deliver exciting livestream programming, ideate new Creative Effects, and support the evolution of TikTok’s Discover page.
Your Role
We’re looking for an Insights Lead to join our growing organisation in Sydney, Australia. As a key member of our Content team, you will work to deepen our understanding of the content landscape and drive audience engagement. You will use this understanding and insight to drive the strategy and work of the broader content team. You will become an expert on the trends, culture, and evolution of TikTok content and serve as a resource for and collaborator with cross-functional groups and stakeholders, providing in-market business units with timely research and analysis.

What You’ll Do

• Translate business questions into analytical research projects and develop the tools and processes needed to inform strategic business decisions and content strategy
• Identify and contextualize new trends emerging on and off platform
• Lead Content performance deep dives to identify opportunities for growth and efficiency
• Pitch and run projects, A/B tests, and product experimentation designed to stimulate audience growth and engagement and to catalyze innovation for TikTok as a whole
• Provide thought leadership to the Content team and cross-functional stakeholders, converting raw data into actionable recommendations
• Represent the interests of the TikTok audience in cross-functional projects and initiative
• Influence and develop standardized reporting processes and act as a spokesperson for the Content team in collaborative business groups
• Drive cross-functional collaboration across content, product, engineering, and marketing teams, helping inform the product vision and ensuring strategic alignment on growth and engagement initiatives
• Help to scale and adapt the Content Insights function as TikTok grows and evolves

Qualifications

MINIMUM QUALIFICATIONS:

• Experience translating data into insights, creative strategy and/or format development
• Strong analytical skillset, including expertise in Excel, Python, SQL
• Excellent project management experience, with the ability to balance multiple priorities in a fast-paced environment
• Effective communication skills, with the ability to synthesize data and translate complex ideas into clear recommendations

PREFERRED QUALIFICATIONS:

• 5+ years experience in audience development and/or content insights within similar industry
• Experience and interest in social media and digital content, with a knowledge of new developments in the media, tech, and entertainment industries
  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
  In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today

• Translate business questions into analytical research projects and develop the tools and processes needed to inform strategic business decisions and content strategy
• Identify and contextualize new trends emerging on and off platform
• Lead Content performance deep dives to identify opportunities for growth and efficiency
• Pitch and run projects, A/B tests, and product experimentation designed to stimulate audience growth and engagement and to catalyze innovation for TikTok as a whole
• Provide thought leadership to the Content team and cross-functional stakeholders, converting raw data into actionable recommendations
• Represent the interests of the TikTok audience in cross-functional projects and initiative
• Influence and develop standardized reporting processes and act as a spokesperson for the Content team in collaborative business groups
• Drive cross-functional collaboration across content, product, engineering, and marketing teams, helping inform the product vision and ensuring strategic alignment on growth and engagement initiatives
• Help to scale and adapt the Content Insights function as TikTok grows and evolve