Content Manager

at  Fobi AI

ABOUT FOBI:

Fobi is a trailblazer in the realm of mobile wallet pass marketing, offering a robust, multi-channel platform designed to empower companies in crafting and deploying impactful wallet pass campaigns. These campaigns include ticketing, event access, and promotional activities aimed at augmenting revenue streams such as ticket, merchandise, food & beverage sales, and bolstering advertising and sponsorship engagements. By enhancing customer retention and loyalty, Fobi sets the stage for transformative marketing strategies in today’s digital landscape.

QUALIFICATIONS:

• Minimum of 5 years of experience in a similar role, ideally within the tech sector.
• Expertise in developing creatives to support multi-channel marketing strategies, including social media, paid ads, blogs, websites (content and UI/UX), press releases, podcasts, promo videos, email marketing, and sales decks.
• Excellent project management skills, with the ability to successfully manage people, priorities, and multiple projects.
• Knowledge of the latest marketing technologies, including social media management, analytics, and revenue operations platforms.

• Design and Multimedia Creation: Create engaging and visually appealing content, including copy, graphics, videos, and interactive media. Ensure our content is on-brand and consistent in style, quality, and tone of voice across all marketing channels, including social media, paid media, blogs, the company website, press releases, podcasts, promo videos, emails, sales decks, and more.
• Content Strategy and Production: Develop and manage a comprehensive content calendar in Trello that ensures the timely distribution of creative content initiatives across our various go-to-market channels. Manage the creative workflow, including briefs, scheduling, and sign-offs. Experience in the efficient dissemination of content and an understanding of content specifications across all social channels.
• Team Management and Collaboration: Manage internal content creators and collaborate with other departments (such as sales and product) to ensure a cohesive content strategy that supports and extends marketing initiatives. Manage external relationships with content creators, freelancers, and other contributors.
• Performance Measurement: Analyze content-related metrics (LinkedIn, Facebook, Instagram, Twitter, YouTube, landing pages, and more) to assess the effectiveness of content marketing strategies and implement improvements as needed. Use insights to drive better content creation and distribution.
• Innovation and Trends: Stay up to date with content trends, audience preferences, platform best-practices, and advancements in technology that can enhance content delivery and engagement.
• Technology Oversight: Maximize our creative tech stack (HubSpot, WordPress, Trello, Bl.ink, design software), ensuring that tools and technologies effectively support Fobi’s content creation needs; this includes maximizing insights, creative output, and team efficiencies.