Content Marketing Intern

at  Signify

Singapore, Singapore
Category
Marketing
Posted Date
04/18/2024
Job Id
349857
We’re looking for a Content Marketing Intern to join our Singapore Team in Singapore.
Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we’re transforming our industry.
As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!
Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.
We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

• As Creatives specialist you act as central digital marketing specialist on interactive and innovative visualization tools & techniques
• Responsible for ideation, development, testing and validating the new assets and techniques (360 product views,
• Augmented Reality, Interactive web applications, Computer Generated Imagery (CGI)) to create assets in a faster, more cost-effective and flexible way as compared to conventional photography and to drive more innovative and interactive assets/tools to support (online) sales of our products.
• Assets are to be implemented in a reusable way across channels, serving the website (eCom shop), social media, SEO & partner channels via syndication
• Validate performance of the assets on KPIs (awareness, engagement and conversion) by setting up pilots and analyzing results & customer feedback
• Lead the execution and production of content in collaboration with other teams, from the concept phase to final delivery.
• Lead the development and execution of exceptional, informative, and appealing content to attract our targeted audience and build customer preference and loyalty, based on deep insights into a wide variety of audiences, propositions and channels.
• Lead and handle communications and workflows, ensuring effective exchange of information and asset deliverables. Lead and provide clear briefings, to develop the communication materials for online and offline channels.
• Serve as the main POC for all content-related matters; aligning and collaborating regularly with the Marketing Programs & Campaigns team, ensuring full transparency regarding project status and timelines. Handle and clearly communicate overall campaign timelines, project deliverables, and resourcing needs