Content Marketing Lead

at  Sanlam

Who are we?
Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of agility and constant deployment, we believe in learning fast, learning cheap and learning forward. Our aim is to provide a work environment where knowledge workers can accelerate the development of their ideas and bring innovation to market, at the same time provide compelling career and development proposition that will enable them to realise their dreams.
Position Overview
We are looking for a Content Marketing Lead to join our in-house marketing team, to help us develop and build a team that solves the content needs of the team itself, but also looks to centralise content production and distribution on a Group level.
In this role you will work closely with our Creative Director, Performance Marketing Lead and various business units in the greater Sanlam group to build content strategies that will help us produce highly targeted content for acquisition, build communities and nurture our existing clients. The ideal candidate will have a strong background in content marketing, excellent leadership skills, and a passion for creativity and innovation.

KNOWLEDGE AND SKILLS

Strategic leadership and engagement
Create Communication Strategy/plan (both internal and external)
Execute Communication Strategy/plan
Content generation, editing and copywriting
Assists in budgeting, expense management of communications budget

Qualification

• Bachelor’s degree in Marketing, Communications, or related fiel

Experience and Skills

• 8+ years of experience in a marketing, branding, content role, digital start up is a plus
• You have agency experience or have worked in a digital startup.
• You have experience working with internal teams, external agencies and multiple business units.
• Strong foundation in content-driven marketing
• You have led content marketing teams
• Ability to multitask and prioritise effectively in an ever-changing environment
• Proficiency in content management systems (CMS) and analytics tools.
• You have agency experience or have worked in a digital startup.
• You have experience working with internal teams, external agencies and multiple business units.
• You can roll with change as our business grows bigger and better

WHAT WILL YOU DO?

• Lead and inspire our content team to develop and grow our in-house capability.
• Define and develop the content strategy that serves our in-house performance marketing and creative teams, but also the group’s ambitious goals.
• Build process and ways of working that ensures the team can deliver high-quality work timeously, efficiently, and according to brief.
• Coordinate with creative, performance, and other teams to ensure that all project requirements are understood and met.
• Work closely with various teams to solve their content needs like client growth, reuseable and dynamic content (both visual and written content) based on client needs and enabling upsell of Sanlam products across business units.
• Monitor the performance of our content and use data and analytics to continuously optimise our content strategy and drive better results.
• Exercising high degree of autonomy in the delivery of all responsibilities.
• Has a knack for tapping into audience insights to deliver engaging content that aims to change behavior

Qualification

• Bachelor’s degree in Marketing, Communications, or related field

Experience and Skills

• 8+ years of experience in a marketing, branding, content role, digital start up is a plus
• You have agency experience or have worked in a digital startup.
• You have experience working with internal teams, external agencies and multiple business units.
• Strong foundation in content-driven marketing
• You have led content marketing teams
• Ability to multitask and prioritise effectively in an ever-changing environment
• Proficiency in content management systems (CMS) and analytics tools.
• You have agency experience or have worked in a digital startup.
• You have experience working with internal teams, external agencies and multiple business units.
• You can roll with change as our business grows bigger and better.

WHAT WILL MAKE YOU SUCCESSFUL IN THIS ROLE?

• Strong foundation in content-driven marketing
• You have led content marketing teams
• Strong organisational and time management skills
• Ability to multitask and prioritise effectively in an ever-changing environment
• You can roll with change as our business grows bigger and better.