Content Marketing Manager

at  Lurkit

JOB BRIEF

As Lurkit’s Content Marketing Manager, you will spearhead the development and execution of our content strategy, ensuring it resonates with our target audience of gaming business professionals that reinforces Lurkit’s position as a thought leader in the gaming industry.
Your daily responsibilities will revolve around crafting compelling and informative content that educates, entertains, and engages our audience. From blog posts and social media updates to whitepapers and case studies, you will leverage various mediums to drive brand awareness, foster community engagement, and ultimately contribute to the growth of Lurkit’s user base.
This role demands a creative mind with a strategic approach to content creation, coupled with a deep understanding of gaming culture and industry trends.
We believe that the Content Marketing role will be pivotal in enhancing the buying experience for our prospective clients and put Lurkit as a thought leader in the games marketing space globally.

KEY QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Proven experience in content marketing within the gaming industry.
• Strong understanding of how to produce and plant content to support the SaaS buying experience across the funnel
• Passion for gaming and a deep understanding of gaming culture and industry trends.
• Strong writing and editing skills with impeccable attention to detail.
• Proficiency in content management systems (CMS) and social media management tools.
• Familiarity with SEO best practices and content optimization techniques.
• Creative thinker with the ability to generate innovative ideas for content creation.
• Excellent project management and organizational skills, with the ability to prioritize tasks and meet deadlines.

• Develop and execute a comprehensive content strategy aligned with Lurkit’s brand objectives and target audience.
• Create engaging and informative content across multiple platforms, including blog posts, social media, videos, infographics, webinars and more.
• Collaborate with internal stakeholders to identify content opportunities and ensure consistency of messaging.
• Research and stay up-to-date with industry trends, gaming news, and emerging technologies to inform content creation.
• Work with Digital Marketing Manager to monitor and analyze content performance metrics, providing insights and recommendations for optimization.
• Manage content calendar and production schedule, ensuring timely delivery of content assets.
• Stay informed about competitor activity and industry best practices to maintain Lurkit’s competitive edge.