Content & Marketing Manager (m/w/d) based in Berlin

at  Radisson Hotel Group Area Support Office Marketing Digital

Radisson Hotel Group is an international hotel group, operating in EMEA and APAC with over 1,320 hotels in operation and under development in +95 countries. The international hotel group is rapidly expanding with a plan to significantly grow the portfolio. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment, and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.
We are now looking for a Field Marketing Activation Manager (m/f/d) based in Berlin to join our dynamic team here at Radisson Hotel Group!

REQUIREMENTS:

• Expert knowledge of Marketing and Social Media, always up to date on the latest trends
• Excellent German and English language skills
• Must have strong network of local influencers, tastemakers and journalists in the country
• Experience using tools for Social Media Management (e.g. Spinklr)
• Knowledge and experience working with influencers
• Expert in social entertainment formats from written and imagery to audio and animation
• A creative mindset with a clear understanding of what makes great content
• Strong attention to detail – a belief that details really matter
• Digitally savvy
• Positive energy
• Highly collaborative and able to work together with different departments
• Good organizational and prioritization skills with ability to navigate competing priorities and work for multiple hotels and stakeholders

The Field Marketing Activation Manager (m/f/d) is part of a network of Marketing, Content, PR and Social Media activators across Radisson Hotel Group responsible for elevating a cluster of hotels within Germany through innovative social-first content generation and strong partnerships, engaging the local community, influencers and KOLs.

• Be primary owner for in-field marketing activation across Germany: create and roll out a full marketing activation plan and strategy for Germany to include icon hotels, flagships, focus and need hotels
• Drive social-first content generation, partnerships and influencer relations to bring the cluster of hotels to life and elevate our brand positioning
• Create innovative content for the cluster of hotels and ensure all content uploaded to the asset manager to be accessible for distribution
• Forge relationships with local influencers and content creators to drive visibility for the hotels and co-create exceptional content
• Bring hotel stories to life for a cluster of hotels with a focus on flagship and icon hotel(s) as those which have the biggest impact for the company as well as focus and need hotels which have the biggest negative impact for the company to provide marketing solutions and commercial marketing approach to support

• Manage the hotel cluster social media accounts including community engagement and publishingBe the brand representative to ensure all hotels in the cluster are on brand and content produced is brand compliant including digital presence