Content Marketing Manager

at  Silverfin

Silverfin is a cloud first solution that enables accountants to streamline significant parts of their workload and spend more time on value adding activities.
Silverfin solves a very real problem: it automates a large chunk of the repetitive tasks that people working in financial services spend their time on and improve communication with their customers.
Recognised as an industry leader, we have picked up many accolades, including in 2021 winning Deloitte Belgium’s Technology Fast 50 award for most sustainable growth - an award given to the company with the best percentage growth over the last four years.
Our headquarters is in Gent Belgium, from where we have successfully launched activities in BeNeLux and the UK. From these offices, we’re serving a strongly growing client base, including the big 4, in 15 countries with 180+ colleagues.
Since November 2023 we are proudly part of Visma - the European leader in mission-critical cloud software, enjoying the power of the Visma brand and resources whilst retaining business autonomy and go-to-market freedom.
At Silverfin, we’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
We’re committed to elevating talent by creating an environment where we can all thrive together. So if you think you have what it takes, but don’t necessarily check every single box, please consider applying. We’d love to hear how you might contribute to our mission and our team.
We are seeking a creative, strategic, and skilled Content Marketing Manager to elevate our brand’s voice and presence across various platforms.
This role is ideal for a content wizard who excels at crafting compelling narratives, engaging blogs, insightful thought leadership pieces, and vibrant social media content.
Your work will play a crucial role in driving our brand awareness, engaging our audience, and contributing to our overall marketing and business goals.

REQUIREMENTS (ESSENTIAL)

• Experience in a similar role and/or formal studies in marketing and communicationsStrong communication skills both written, spoken and visual
• Attention to detail
• Bachelor’s degree in Marketing, Communications, English, Journalism, or related field.
• At least 3-5 years of experience in content marketing, with a proven track record of creating engaging content across various formats and channels.
• Experience in the SAAS industry is highly desirable, with a deep understanding of its trends, challenges, and audience.
• Exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style for different audiences and platforms.
• Strong knowledge of SEO principles and social media marketing tactics.
• Creative thinker with excellent research and analytical skills.
• Highly organised and able to manage multiple projects simultaneously in a fast-paced environment.

• Develop and execute a comprehensive content marketing strategy that aligns with Silverfin’s business objectives and marketing goals.
• Write, edit, and produce high-quality content for a variety of channels, including blogs, social media platforms, email campaigns, and the company website.
• Spearhead our thought leadership efforts by identifying trends, generating innovative ideas, and producing insightful content that positions Silverfin as a leader in the SAAS industry.
• Collaborate with cross-functional teams, including product, sales, and customer success, to create targeted content that supports product launches, promotional campaigns, and customer engagement.
• Manage Silverfin’s social media presence, creating engaging posts, interacting with followers, and analysing performance metrics to optimise our strategy.
• Monitor industry trends and competitor activities to ensure Silverfin’s content remains relevant, innovative, and ahead of the curve.
• Measure and report on the effectiveness of content marketing activities, using data to inform and adjust strategies as needed.