Content Producer

at  State Library of Victoria

• Seeking a passionate content producer to join a dedicated team in an iconic location!
• Fixed term opportunity until January 2025 (Parental leave cover)
• VPS 3.1 – salary between $74,580 - $82,571 plus superannuation
  About the Library
  State Library Victoria is Australia’s oldest public library, and one of the first free public libraries in the world.
  We believe in the power of knowledge to change lives. Free to access and open to all, the Library enriches the cultural, educational, social and economic lives of all Victorians.
  State Library Victoria preserves and shares the stories of Victoria and the world, and is a major destination for stimulating cultural experiences, contemporary debates, and community-driven collecting. We encourage learning, exploration, imagination, and creativity, opening up possibilities for all Victorians.
  About the Opportunity
  The Content Producer is responsible for sourcing, developing, creating and publishing content across the Library’s platforms with the aim of growing online and onsite audiences, deepening engagement and elevating our brand.
  With excellent writing, researching and editing skills, the Content Producer will develop original, interesting, relevant, actionable and data-driven marketing and communications content that connects with a desired audience, drives action and reflects the brand tone of voice.
  The Content Producer will work closely with multiple stakeholders to write and edit content for a variety of projects and channels and amplify the Library’s stories, collections, services and programs across the website.
  Under the leadership of the Content and Creative Manager, the Content Producer will also help identify new ways of delivering thoughtful and engaging marketing and communications content. They will support the content strategy and use data insights to enhance the online user experience and be adept at varying voice and style to suit the audience and channel.

The Content Producer is accountable for the following measurable outcomes:

• High-quality, well-researched, engaging content that reflects brand principles and the Library’s content strategy
• Engaging audiences through creative content execution
• Projects delivered on time, to agreed scope, in collaboration with internal and external stakeholders.
• Corporate and campaign reporting, from formulating measurement plans to presenting data reports.

About You
With excellent writing, researching and editing skills, the successful applicant will be well versed in developing original, interesting, relevant, actionable and data-driven marketing and communications content that connects with a desired audience, drives action and reflects the brand tone of voice. The ideal applicant will have a passion for working with stories and heritage collections as well as services and programs aimed at the wider community in Victoria.

• High-quality, well-researched, engaging content that reflects brand principles and the Library’s content strategy
• Engaging audiences through creative content execution
• Projects delivered on time, to agreed scope, in collaboration with internal and external stakeholders.
• Corporate and campaign reporting, from formulating measurement plans to presenting data reports