Content & Social Media Officer

at  Centurion

ABOUT US:

Centurion is one of Australia’s largest independently owned and operated logistics (3PL) and transport companies. Based in Perth, Western Australia but operating across Australia, we have significant mobile, land and infrastructure assets nationwide, including 20 distribution centres and a fleet of more than 2,000 vehicles. This ensures Centurion provides flexible and reliable supply chain solutions for all our customers. Centurion is a values driven organisation operating with the vision of being the leading logistics partner for stakeholders in the commodity rich communities of Australia.

THE OPPORTUNITY

We are seeking an enthusiastic and dedicated Content & Social Media Officer to join our Marketing team. Reporting to the Marketing & Communications Manager, you will play a vital role in supporting our Marketing department and providing key support to the success of our organisation.

• Monitor social media engagement across all channels, with an additional focus on planning, scheduling, and creating engaging content for social media, website, news, and internal communications, with a real focus on in-field content creation through videography and photography.
• Focus heavily on being in the field to capture content (video, photo and human to develop well present, catch, industry appropriate and engaging written and visual content for distribution through out the company and to external stakeholders.
• Collaborate with business areas to develop and deploy social media campaigns highlighting business capabilities as well as optimize internal news content for social media channels.
• Develop and manage the Centurion Media Library, including maintaining a library of response messages.
• Implement effective SEO content, paid social media campaigns, and targeted initiatives to support brand positioning and internal functions such as recruitment.
• Prepare weekly and monthly reports on marketing activity performance as well as on social media performance to assess campaign success, reach, and identify opportunities.

SKILLS & EXPERIENCE

• 3+ years experience in a similar role
• Tertiary qualification in Marketing, Public Relations or Communications, or other relevant discipline.
• Videography, photography, editorial, and production qualifications would be advantageous.
• Excellent written and verbal communication skills – copywriting, proofreading, and presentation skills
• Sound knowledge of digital and social media
• Experience with InDesign, other Adobe creative products is an advantage

• Monitor social media engagement across all channels, with an additional focus on planning, scheduling, and creating engaging content for social media, website, news, and internal communications, with a real focus on in-field content creation through videography and photography.
• Focus heavily on being in the field to capture content (video, photo and human to develop well present, catch, industry appropriate and engaging written and visual content for distribution through out the company and to external stakeholders.
• Collaborate with business areas to develop and deploy social media campaigns highlighting business capabilities as well as optimize internal news content for social media channels.
• Develop and manage the Centurion Media Library, including maintaining a library of response messages.
• Implement effective SEO content, paid social media campaigns, and targeted initiatives to support brand positioning and internal functions such as recruitment.
• Prepare weekly and monthly reports on marketing activity performance as well as on social media performance to assess campaign success, reach, and identify opportunities