Content Strategist

at  Firework

Firework is the world’s leading unified video commerce platform that empowers its global partners to personalize the customer experience and engagement at scale. Firework bridges the offline and online for a robust omnichannel immersive brand experience cultivating a deeper emotional human connection between our partners and their end consumers. We are customer-centric and inspired to win together offering total solutions with endless possibilities to help our customers increase purchases and conversions using the power of video. At the heart, we are a global and diverse team of “SuperSpark” creators, entrepreneurs, life-long learners, and data geeks driven by the future of authenticity to transform commerce. Firework has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2. Come reimagine the online customer experience with us.

SUMMARY

Our business across Greater China is growing and we are looking for a talented content extraordinaire to join our team. You are intuitive, business-minded, data-driven, and know how to leverage the latest AI tools to build and amplify our content strategy. You know how to grab attention, create awareness, and thrive on driving and measuring growth.

WHAT YOU’LL BE DOING

• Lead as the “pulse” of the market and industry; contribute to the content strategy for our global product-driven growth strategy while strategically expanding into the Greater China region and serve as the SME for identifying channels we should target our ICPs
• Utilize AI technologies to generate high-volume long form content (long-form blogs, articles, thought leadership, case studies, whitepapers) efficiently and effectively, maintaining a consistent level of creativity, quality, and relevance
• Conduct thorough analysis of content performance metrics, identifying patterns and insights to inform future content strategies to continuously drive demand (marketing qualified leads, product led growth, sales led growth)
• Own content management systems to analyze website traffic and users engagement metrics including optimizing content according to SEO
• Stay up-to-date with developments and generate new ideas to draw audience’s attention as well as ensuring compliance with laws and regulations such as copyright and data protection
• Collaborate with internal stakeholders, including product, marketing, sales to align content initiatives with overarching business goals and priorities.
• Provide support for use cases in the Greater China market as needed