CONTENT STRATEGIST

at  FUSION UNLIMITED

We have a very exciting opportunity for a proactive, confident and creative individual looking to develop their career in SEO and content marketing.
We are looking for someone with at least 4 years’ agency experience in a similar role. Reporting to the Operations Director, working alongside a Senior SEO Consultant and leading a team of two, you will lead client content strategies, develop content marketing campaigns, secure coverage and analyse success to inform strategy. The successful candidate will have client handling, line management and hands-on skills.
The role covers both onsite content strategy – production of new client content and optimisation of existing content – and our offsite digital PR offering, developing content assets and campaigns to build links to client sites.

• Lead and develop content strategy for clients, and line manage a team to facilitate the delivery of client strategies
• Direct client handling and account management
• Work closely with the technical SEO team to deliver integrated strategies
• Ensure all SEO content output is delivered on time, in line with search engine best practice, in line with client requirements and of the highest standard
• Support in developing our content marketing proposition to cover new formats and non-SEO content campaigns
• Create briefs for content marketing/digital PR content and liaise with design/development teams to implement content where applicable
• Produce content reporting to measure success of onsite and offsite content
• Ongoing development of content processes in line with industry developments
• Support our digital PR offering, developing strategies for securing the best possible links for our clients on an ongoing basis
• Lead campaign development and ideation sessions
• Identifying/liaising with freelancers/suppliers when needed