Content Strategy Advisor

at  Intact

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.
Feel empowered to learn and grow while being valued for who you are– here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It’s our employee promise.
Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.
Read on to see how you can shape the future, win as a team, and grow with us.

ABOUT THE ROLE

We are looking for a Content Strategy Advisor, to join our SEO & Content Strategy team!
Reporting to the Manager, SEO & Content Strategy, you will play a key role in the strategy, creation and improvement of our multi-platforms content. As a Content Strategy Advisor, you’ll be responsible for managing content strategy and production (English writing, editing, translation) across all our websites to drive organic traffic, maximize leads conversion and optimize user experience.

WHAT YOU’LL DO HERE:

• Lead the English content strategy for our websites with cross-functional teams, including our external SEO agency, to collaboratively develop our SEO strategy, ensuring we are focused on the most impactful growth initiatives.
• Writing, editing, and publishing impactful content in diverse forms to drive SEO success and help reach a variety of business goals;
• Using tools such as Site Improve, Brightedge and SEMRush to analyze and report on performance, proactively share insights, and make recommendations;
• Define, update and promote websites editorial guidelines and develop an editorial calendar.
• Apply content best practices for digital products; contribute to maintaining copy standards, including accessibility.
• Develop and maintain network of reliable copywriting and translation freelancers and/or agencies; manage content production, edit and proofread material.
• Work closely with UX/UI design experts to promote user-friendly content layout and website experience.
• Work in collaboration with other business units to obtain approvals: marketing, underwriting, and legal.
• Ensure brand differentiation among our multi-brand portfolio (belairdirect, Intact Insurance, white-labels, etc.), while maintaining brand consistency on each website.
• Foster close relationships with the marketing team to reflect brand positioning on digital platforms and deliver organic and paid marketing effectiveness.
• Be on the lookout for evolving trends in content marketing, conduct occasional competitive content marketing analysis and communicate insights to internal and external partners.

Working here means you’ll be empowered to be and do your best every day. Here is some of what you can expect as a temporary member of our team:

• Inspiring leaders and colleagues who will lift you up and help you grow
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.
• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique