Content Writer

at  The Ottawa Hospital

ABOUT THE OTTAWA HOSPITAL

Inspired by research and driven by compassion!
The Ottawa Hospital (TOH) is one of Canada’s largest learning and research multi-campus hospitals. With more than 1,100 beds and approximately 12,000 staff members, we deliver specialized care to the Eastern Ontario region.
From the compassion of our people to the relentless pursuit of new discoveries, The Ottawa Hospital never stops seeking solutions to the most complex health-care challenges while continually engaging with the community to support our vision for better patient care.
Working together with its research institute, the University of Ottawa, and other partners, the hospital is continually gaining national and international recognition for high-quality patient care, teaching and research, while striving to meet the needs of the culturally diverse community we serve.

BASIC REQUIREMENTS

• Completion of 3-year college Diploma and/or University degree in Communications, Marketing, Journalism or a related field;
• A minimum of five (5) years experience creating digital branded content in a corporate environment;
• Ability to deliver high quality writing in a variety of formats (news articles, scripts, headlines, corporate communication), and a firm grasp of CP Style.
• Experience managing, creating and maintaining internal publications including email newsletters and annual reports;
• Experience partnering with teams to define, build, and maintain web experiences that are critical to growth, engagement, and retention;
• Expert in WordPress and proficient in JavaScript, HTML, CMS;
• Knowledge and experience with social media platforms;
• Knowledge and experience with Project Management best practices;
• Proven success in creating compelling, persuasive, engaging professional branded content;
• Direct knowledge of SEO, web marketing experience (analytics, lead capture, and marketing automation);
• Strong knowledge of marketing platforms and technology stack (Google Analytics & Tag Manager) as well as other common applications and social media tools (Photoshop, Final Cut Pro, Adobe Premiere);
• Specialized knowledge of content management systems, best practices in digital media and be technically proficient in Drupal, WordPress or have an ability to learn other content management systems.
• Eligible to work in Canada.

PREFERRED QUALIFICATIONS

• Knowledge of communications in a unionized- health care setting preferred;
• Experience creating branded content for print preferred;
• Proficiency in English and French - oral expression (advanced level) and comprehension (advanced level).

Please refer the Job description for details