Coordinator, Activation, Paramount Brand Studio

at  Paramount

The Coordinator of Brand Studios is a dynamic and creative thinker who can conceptualize and execute custom marketing solutions for Paramount’s advertising partners. The Brand Studio Team works closely with Ad Sales to produce best-in-class integrated marketing campaigns that infuse advertisers into Paramount’s on-air, digital, and social platforms.
The ideal candidate possesses a passion for pop culture, music, and the Paramount brand, in addition to a strong understanding of the larger marketing/advertising landscape. This position reports to the Manager of Brand Studio.

Responsibilities:

• Create and maintain campaign execution materials including program decks, one sheets, meeting agendas, production schedules, client timelines, and scripts, amongst others
• Function as main point of contact for collecting and organizing program assets, monitoring social media rollouts, and assisting on production shoots
• Work closely with the production, digital, social, media planning and traffic teams to execute custom sponsorship elements
• Collaborate with brand studio pitch counterparts to brainstorm concepts for a variety of brands in response to client RFPs and formally vet ideas
• Function as Brand Studio show point, collaborating with Executive Producers to develop in-show integration opportunities and manage communication between the Brand Studio team and show Team

Basic Qualifications:

• Bachelor’s Degree
• 1 year of marketing experience within media/entertainment industry, digital/social publishers, promotions/advertising/creative agency, or branded entertainment/production company
• Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• A creative thinker - understands clients and can uncover revenue opportunities
• Excellent written and verbal communication skills as well as design aesthetic to effectively articulate information regarding promotional programs to internal departments and external partners
• Exceptional organizational and project management skills. Extremely detail oriented.

Desired Qualifications:

• Understanding for how to apply marketing strategy to creative ideas and campaign activation across all platforms (linear, digital, mobile, social and event marketing)
• Understanding of community management and fan engagement on social platforms and experience writing social copy with a platform intentional approach
• Awareness of linear and digital platforms and direction of our industry and Paramount’s business goals
• Knowledge of digital distribution, earned media, paid social products, and social media
• Understanding of video production, design, and the process of producing branded content
• Familiarity with Adobe creative suite, Photoshop and editing ability a plus
• Avid user of social media and passion for pop culture

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount’s portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

• Create and maintain campaign execution materials including program decks, one sheets, meeting agendas, production schedules, client timelines, and scripts, amongst others
• Function as main point of contact for collecting and organizing program assets, monitoring social media rollouts, and assisting on production shoots
• Work closely with the production, digital, social, media planning and traffic teams to execute custom sponsorship elements
• Collaborate with brand studio pitch counterparts to brainstorm concepts for a variety of brands in response to client RFPs and formally vet ideas
• Function as Brand Studio show point, collaborating with Executive Producers to develop in-show integration opportunities and manage communication between the Brand Studio team and show Tea