Coordinator, Communications & Marketing

at  Lourdes Health

The Coordinator, Communications & Marketing, manages internal and external communications and community engagement strategies for Lourdes Health & Trios Health and its affiliated entities under the supervision of the Market Director, Marketing & Communications. The Coordinator is responsible for working collaboratively with corporate and local teams to ensure all advertisements, communications, collateral materials, and activities accurately reflect and support local and corporate brand and message expectations. The Coordinator has a dotted line reporting relationship to the corporate Marketing and Communications teams.

ESSENTIAL FUNCTIONS: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

• Work collaboratively with market director, marketing & communications, division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
• Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
• Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
• Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.
• Coordinate advertising and paid media strategies with market director, marketing & communications, corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
• Support online reputation management program, such as Google Business and additional inline sites.
• Foster community relations and partnerships on behalf of the hospitals and in support of the hospital’s growth initiatives and reputation management
• Support community engagement initiatives including supporting/planning and/or attending community events on behalf of the market including nights and weekends.
• Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) in absence of market director, marketing & communications, coordinating strategy with division director and corporate communications team for more complex situations.
• Meet daily/weekly with market director, marketing & communications, to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
• Provide regular reporting of activities, key initiatives, performance indicators, and metrics to market director, marketing & communications for leadership and stakeholders.
• Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments and coordinate with clinic management and physician services
• Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.
• Requires critical thinking skills, independent problem solving, and ability to handle multiple priorities with minimal oversight.
• Regular and reliable attendance.
• Perform other duties as assigned.

SKILLS AND ABILITIES:

• Proficiency in Microsoft Office products with emphasis on PowerPoint and Word required. Proficiency in desktop publishing (Canva, InDesign, Photoshop, Publisher) or graphic software preferred. Photography and/or video editing skills preferred.Business Mathematical Skills
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• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

• Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud-based technologies, content management systems, Adobe Creative Suite etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.
• Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management. Writing and editing skills.Varied Business Problems
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• Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.Department Specific Impact

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• Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.Moderate Independent Judgement

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• Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.Project Management

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• Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.

WORK ENVIRONMENT AND TRAVEL REQUIREMENTS:

Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.
In hospital environment, may be exposed to hazards and unusual elements, which may include but are not limited to bloodborne pathogens and / or contagious illnesses, toxic chemicals, and biohazardous materials which may require extensive safety precautions and the use of protective equipment.
Noise level in the work environment is typical for an office and/or hospital environment.
Minimal overnight travel (up to 10%) by land and/or air
Wage: $24.76 - $34.67

• Work collaboratively with market director, marketing & communications, division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
• Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
• Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
• Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.
• Coordinate advertising and paid media strategies with market director, marketing & communications, corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
• Support online reputation management program, such as Google Business and additional inline sites.
• Foster community relations and partnerships on behalf of the hospitals and in support of the hospital’s growth initiatives and reputation management
• Support community engagement initiatives including supporting/planning and/or attending community events on behalf of the market including nights and weekends.
• Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) in absence of market director, marketing & communications, coordinating strategy with division director and corporate communications team for more complex situations.
• Meet daily/weekly with market director, marketing & communications, to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
• Provide regular reporting of activities, key initiatives, performance indicators, and metrics to market director, marketing & communications for leadership and stakeholders.
• Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments and coordinate with clinic management and physician services
• Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.
• Requires critical thinking skills, independent problem solving, and ability to handle multiple priorities with minimal oversight.
• Regular and reliable attendance.
• Perform other duties as assigned