Coordinator, Internal Communications and Marketing

at  cpf

ABOUT US:

Canadian Parents for French is a nationwide, research-informed, volunteer organization that furthers bilingualism by promoting opportunities to learn and use French for all those who call Canada home. We are actively recruiting for a half-time* Coordinator, Internal Communications and Marketing. This position can be based anywhere in Canada.

• This position has the potential to be combined with one of two other half-time coordinator roles, namely Coordinator, External Communications, Partnerships & Advocacy (Open to residents of Ottawa and Toronto) and Coordinator, Communications, Atlantic Region (Open to residents of Halifax and Charlottetown). If you see your experience aligning to either of these other roles, and you are available to work full time, please indicate this in the application process.

ABOUT THE ROLE:

Are you a talented and experienced bilingual communications specialist? Are you the person people approach knowing you can get things done? Are you a self-starter, resourceful and creative, and comfortable working with ambiguity. These will be key competencies to be successful in this role.
Working closely with the Network Director, Communications, Marketing & Development and the Network CEO, you will support the CPF National office team and work in collaboration with the CPF Branches across Canada to support communications and marketing, build community engagement (members, volunteers, and donors) and promote our programming and services through various digital platforms (social media accounts, websites, newsletters and email blasts).

KEY RESPONSIBILITIES:

• Coordinate all communications (digital and print) with CPF Branch and Office staff in line with CPF Network brand and IP guidelines to promote engagement and participation in programs and events.
• Develop content for online and print internal communications, draft member and community outreach and support materials such as monthly newsletters, social media posts and website blogs, operational bulletins, project brochures, slide deck templates, and email blasts.
• Coordinate an editorial schedule for the publication of CPF magazine (three issues per year) working with lead designer and staff responsible for content development and advertising. Build relationships with partner groups to disseminate relevant communications in support of their initiatives.
• Guide communications for our member and volunteer events and marketing our products and services delivered via our Network across Canada.
• Plan and manage social media activities and digital campaigns, maintain a calendar for scheduling communications for all channels, measure and report on digital marketing performance. Review user generated posts on social media accounts in a timely manner and respond according to CPF guidelines.
• Collaborate with the CPF Webmaster and CPF Branch staff to implement website updates as required. Monitor website statistics and report on web and social media visitor traffic. Develop and execute a search engine optimization (SEO) program to ensure that CPF and our projects are visible and easily accessible.
• Coordinate with and provide updates to CPF staff, developing strategic key messages and responses for Network outreach and engagement initiatives, supporting staff through one-on-one meetings, teleconferences, emails, etc.