Coordinator, Marketing and Creative Content

at  NPower Canada

ABOUT NPOWER CANADA

NPower Canada is a charitable organization that creates pathways to economic prosperity for Canada’s underserved youth and adults by launching them into meaningful and sustainable digital careers. NPower Canada operates from coast to coast in Canada, while our sister entity operates widely across the US. As a national employment program, NPower Canada provides employers with access to a pipeline of eager, diverse and job-ready talent who are equipped with in-demand digital skills and are primed to succeed in the workplace.
As part of our corporate culture, we pride ourselves in innovation and continuous improvement, actively encouraging employees to bring fresh perspectives and ideas to the forefront.

POSITION SUMMARY

We are seeking an enthusiastic, organized and highly creative individual to join our Marketing and Communications team as a Coordinator, Marketing and Creative Content with a focus on social media content. The Coordinator, Marketing and Creative Content reports directly to the Manager, Marketing and works closely with our marketing team to develop and implement engaging content across various digital channels to drive brand awareness, increase online presence, engage our target audience, and generate leads.

ACCOUNTABILITIES AND DELIVERABLES

Content Marketing:

• Create daily, engaging original content for various digital channels, including mainly social media posts
• Collaborate with the marketing team to ensure content aligns with design, brand and accessibility guidelines and with target audiences
• Collaborate on the development of a social media strategy
• Schedule and maintain content calendar in Asana
• Assist in implementing and managing online advertising, promotional campaigns including Google Ads buys and paid social media campaigns
• Track key performance indicators to ensure campaign success
• Support for activations/events - planning, communications, and promotion
• Track and measure key performance indicators. Analyze and report on performance and identify new opportunities to support growth
• Monitor social media channels, discussions and provide alerts and briefs as needed
• Support social media by scheduling and posting on platforms such as TikTok, Facebook, Instagram, and LinkedIn through Hootsuite
• Monitor media accounts, respond to comments and messages, and engage with the community on the platforms
• Assist in updating and maintaining the website, including landing pages, blog articles, and media assets
• Execute best practices to improve search engine visibility and optimize user experience
• Utilize analytics tools to track and analyze the performance of digital content, social engagement, website traffic, and advertising campaigns
• Stay up-to-date with the latest trends and developments in SEO strategies, algorithms, and AI
• Develop and execute email marketing campaigns, including creating compelling copy, designing engaging layouts, and analyzing campaign performance to optimize conversion rates

Creative Design & Production:

• Support NPower Canada’s teams by designing marketing collateral (flyers, partner marketing, events, etc.)
• Create and design original assets for social media and digital advertising
• Maintain digital library of marketing collateral/assets
• Ensure brand consistency across digital, including maintaining a consistent voice, visual identity, and messaging in alignment with brand guidelines
• Update and maintain presentations for NPower Canada
• Champion and comply with NPower Canada brand and style guidelines and provide graphic design and oversight of visual identity, ensuring consistency and quality in products and communication materials
• Be willing to learn the Canadian Anti-Spam Legislation (CASL) and Accessibility for Ontarians with Disabilities Act (AODA) to ensure consistency in products and communication materials

NPOWER CANADA IS AN EQUAL OPPORTUNITY EMPLOYER

We welcome and encourage applications from individuals of all backgrounds, those with disabilities, Black, Indigenous and people of colour.
NPower Canada will make every effort to accommodate any needs of candidates through the hiring process, under the Human Rights Code. Please inform us if you require any accommodation through the hiring process by emailing hr@npowercanada.ca
At NPower Canada, we believe in the potential of every candidate. Even if you do not meet 100% of the job requirements above, we encourage you to apply. We understand that no one is a perfect fit for every job description, and we value diversity in thought, experience, and background. If you have most of the qualifications and are excited about the opportunity, we encourage you to apply. We are committed to considering all qualified applicants and finding the best fit for our team.

Please refer the Job description for details