COORDINATOR MARKETING COMMUNICATIONS & EVENTS

at  City of Toronto

Job ID: 46160
Job Category: Communications & Marketing
Division & Section: Corporate Real Estate Management, Real Estate Property Management
Work Location: 105 The Esplanade
Job Type & Duration: Permanent, Full-TIme
Hourly Rate: $39.14 - $42.88
Shift Information: Tuesday - Saturday, 35 Hours per week
Affiliation: L79 Full-time
Number of Positions Open: 1
Posting Period: 09-APR-2024 to 23-APR-2024

JOB SUMMARY:

To provide event and program support related to the planning and execution of events and promotional initiatives for the St. Lawrence Market Complex, in addition to event related marketing communications support. The person in this role organizes and executes internal events and facilitates external event rentals. The role plans and executes promotional initiatives including advertising, social media and public relations.
St. Lawrence Market is a dynamic public market and vibrant community hub. The successful candidate should have considerable experience in event, retail and/or tourism based businesses. Given the nature of events and retail operations flexible work schedule including evenings and weekends may be required from time to time based on operational needs. Regular days of work for this role are Tuesdays to Saturdays with Sundays and evenings as required for event operations.

KEY QUALIFICATIONS:

Your application must describe your qualifications as they relate to:

• Post-secondary education in a discipline pertinent to the job function (event planning, communications, marketing, public relations, journalism) or an approved combination of education and experience.
• Considerable experience with event administration experience at a senior level with the ability to multitask and effectively carry out the various duties and responsibilities of this position, with minimum direction.
• Considerable experience in event planning, advertising, media, marketing, communications & social media.
• Considerable experience using Microsoft Office Suite (i.e. Word, Excel, and PowerPoint) and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat).
• Experience using social media tools for business purposes including Facebook, Instagram, Twitter, HootSuite as well as related social media analytic and advertising tools

• Provides events, marketing, communications, and program-related support.
• Receives and evaluates event applications based on program criteria.
• Liaises with applicants/special interest groups/contract staff, other units and/or divisions when co-ordinating events.
• Communicates strategies to sponsors, performers, suppliers, media, vendors, volunteers and consultants.
• Prepares and processes documents in accordance with appropriate policies and legislation.
• Negotiates competitive pricing with suppliers for advertising and event resources.
• Co-ordinates and schedules events and staff and ensures the safe delivery of special events to the public.
• Checks event locations to determine site feasibility and determine equipment requirements. Ensures location, equipment and supplies meet health and safety and legislative standards and completes required inspections.
• Sets up and disassembles displays/equipment.
• Makes recommendations regarding event coordination, policies and procedures to support initiatives.
• Prepares, designs and maintains marketing, communications and promotional materials, marketing and communications strategies, advertising to target audiences, community, media and public relations outreach.
• Coordinates promotional and wayfinding signage and communications to tenants, adjacent facilities, rental areas and stakeholders.
• Develops content for social media platforms and conducts social media activity engaging with social media audiences and providing insights with approval from the Senior Project Manager, Special Projects, Marketing, Communications & Events.
• Conducts venue tours for potential customers.
• Completes reports and statistical information to evaluate events and promotional efforts
• Processes and monitors invoices, payment and refunds.
• Interprets regulations and applies best practices to events, marketing and advertising functions.
• Makes recommendations regarding event coordination, policies and procedures to support initiatives.
• Prepares and/or presents presentation materials, attends meetings and coordinates with the Supervisor for in-house events.
• Responds to enquiries, complaints and concerns and takes appropriate steps to ensure resolution.
• Ensures materials, equipment and supplies are available, clean and in safe working order.