Coordinator Social Media

at  Fort Bend Independent School District

Description
Job Overview
The Social Media Coordinator serves as content developer and coordinator of content placement utilizing the district’s social media assets. This incumbent also provides support in graphic design, writing, editing and distributing news releases and taking accompanying photographs and video, as well as supporting the communications team.

PHYSICAL REQUIREMENTS/WORKING CONDITIONS

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in classrooms, offices, work stations and meeting rooms.
The position requires occasional walking, standing, sitting, bending, stooping, kneeling, crouching, crawling, and lifting/carrying work related items weighing less than 40 pounds, such as books, papers and presentation materials. The employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, color vision, and the ability to adjust focus. Attendance at conferences and professional development is required. Work involves everyday risks and discomforts which require normal safety precautions when operating equipment or performing job duties. May work prolonged or irregular hours and must be able to maintain emotional control under stress.

Additional Information

• Most tasks are performed in a sedentary work environment and required in normal, everyday activities including sitting, walking, standing, bending, reaching. Ability to type/operate computer keyboard for long periods. Ability to transfer, move, shelve supplies and materials weighing 25 pounds or less manually or with assistance. Work is performed in an office and is subject to frequent interruptions. Some assignments involve contact with disruptive taxpayers or the public, and/or involves exposure to normal, everyday risks. Some assignments are subject to tailoring and delivering programs to meet the needs of many divergent groups and involve the potential stress associated with time-sensitive completion of tasks. Some assignments involve moderate noise levels, high volume work flow. Some assignments require travel throughout the district.

Primary Location: TEXAS-SUGAR LAND
Work Locations: ADMINISTRATION BUILDING 16431 LEXINGTON BLVD. SUGAR LAND 77479
Job: Staff
Organization: DEPARTMENT
Position Calendar: 238JUL
School Year:2023-2024
Salary Grade: 204
Unposting Date: May 24, 2024, 11:59:00 P

Essential Duties and Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, influencer engagement and audience identification
• Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members/followers/subscribers to take action
• Manage the engagements on all social media assets
• Capture and analyze appropriate social data/metrics, insights and best practices, and act on the information
• Conduct media monitoring for all FBISD news mentions, as well as other pertinent education-related topics
• Provide general support as needed regarding planning and execution of district events and activities coordinated by the communications department
• Work collaboratively with the Communications Team on various campaigns and projects to ensure the goals of the district are being met
• Stay up-to-date on market and education trends as well as emerging digital/social marketing developments; apply, test and share learnings with peers
• Write, edit and review internal and external communication materials with strategic focus on key messages and intended audience
• Provide social media support to campuses using district guidelines to social media application

To perform this job successfully, an individual must be able to perform each of the above essential duties satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilities, required unless otherwise stated as preferred. Reasonable accommodations may be made to enable individuals with disabilities to perform the essentials functions.

• High School diploma or GED
• Bachelor’s degree in Public relations, journalism, communications or other related field preferred
• Minimum of 3 years of strategic communications experience
• Demonstrated experience working as a social media content developer
• Demonstrated experience managing the engagement function of a brand’s social media assets
• Excellent communication skills with an emphasis in writing and editing, including working knowledge of Associated Press style and grammar, while meeting strict deadlines
• Photography and videography skills and samples to review
• Excellent organizational and computer skills with attention to detail
• Demonstrated experience working as a print writer and script writer in an educational oriented environment preferred
• Resume should include a link to online portfoli