Copywriter - West Elm

at  West Elm

ABOUT THE EDITORIAL TEAM

We’re responsible for all copy across channels, translating the big ideas of the season into compelling marketing copy that’s inspirational, on-brand and creates desire for our products.

YOUR JOURNEY IN CONTINUED LEARNING

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops and learning programs
• Speaker series
  WSI will not now or in the future commence an immigration case or “sponsor” an individual for this position (for example, H-1B or other employment-based immigration
  This role is not eligible for relocation assistance.
  Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
  The expected starting pay range for this position is $65,000-$80,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
  Our Company
  Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We’ve seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn’t changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we’re a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we’re always looking for new energy and ideas

OVERVIEW OF THE COPYWRITER ROLE

The Copywriter will craft copy for our site and 360-degree cross-channel marketing campaigns.

RESPONSIBILITIES

• Create engaging and persuasive email copy that resonates with the target audience
• Develop and maintain a consistent brand voice across all email communications
• Collaborate with marketing and design teams to ensure email campaigns align with overall marketing strategy
• Write subject lines that grab attention and encourage email open rates
• Monitor and analyze email performance metrics, making data-driven decisions to improve future campaigns
• Write top-quality display copy for our site, ensuring voice and messaging are compelling and consistent across channels
• Maintain copy cadence for SMS and App programs, aligning with larger marketing campaigns
• Maintain the highest editorial standards for all copy and ensure that it conforms to the evolving brand voice
• Work with leadership and design partners to concept content that reflect our brand expression and storytelling
• Ensure timely delivery of content deliverables in our project management system
• Work cross-functionally to ensure all brief objectives are met
• Present copy at review meetings
• Collaborate closely with graphic design partners