Corporate Brand Sr Mgr

at  Rogers Communications

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

WHO WE’RE LOOKING FOR:

The Rogers Corporate Brand Team is looking for a passionate, seasoned integrated Senior Manager with a track record of success. You strive for great work that not only breaks through with innovative ideas but helps deliver against business objectives. You come prepared with strategic thinking to support your recommendations and are solutions oriented. You can prioritize and juggle many tasks at once, while always keeping the consumer front and centre.
We are looking for someone with strong comprehension of mass marketing, awareness campaign management and social media. You have an aptitude for strategic thinking and delivering insights-driven creative. This individual will report to the Sr. Director of Corporate Brand use their portfolio to help build brand familiarity.
You are comfortable developing strategies, communication briefs, understanding media plans & their impact to the business, and comprehend the value they bring to the overall process. You are a self-starter who can work within a team environment and support cross functional teams including Corporate Communications, Partnerships, Social, Legal and Agency partners (Creative and Media) to bring integrated content and campaigns to market on brand, on time, and on budget.
This role could include national preference level campaigns, regional and community storytelling through social and digital content.

• Support the strategy and delivery of a consistent brand voice, personality and visual identity across all platforms and all lines of business
• Leverage data and insights, to optimize current programs and plan for future initiatives.
• Partner with Communications team to optimize creative across channels with a focus on Rogers social handles
• Lead, develop and execute integrated campaigns
• Work closely with the Rogers roster of agency partners
• Support the Senior Director in the development of annual and quarterly planning cycles, including objectives, key performance indicators, and provide performance monitoring in collaboration with internal stakeholders
• Work in close partnership with the Consumer Insights team on research to ensure delivery of KPIs as well as generating relevant insights for Campaign development
• Partner with cross-functional teams to ensure creative is in line with our Masterbrand