Creative Specialist for Performance Marketing

at  Blinkist

Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional.
Used by over 28 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks.
Together with Go1, our parent brand, who gives organizations and their employees access to the largest curated e-learning library on the planet, we’re on a mission to reach one billion learners as we unlock positive potential through a love of learning. ✨

APPLY NOW

If we’ve captured your interest and you want to take part in changing the world through the power of ideas – apply now and tell us what got you excited about this opportunity.
We look forward to hearing from you! ️
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. If you think you have what it takes, even if you don’t meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

ABOUT THE ROLE

We are seeking a curious and results-oriented professional to join our Performance Marketing team as a Creative Specialist. In this role, you will be responsible for developing new creatives, including statics and videos, for our performance marketing team. This involves drawing insights from the latest trends in digital marketing advertising and closely monitoring our competitors. Your primary focus will be to ensure that our performance marketing teams, with a specific focus on Social Media, have the right creatives to achieve high revenue and low cost per user acquisition.

• Please note this is a mid-level position.Check out the hiring process for this position here: https://jobs.blinkist.com/csp
• Hiring locations: Berlin is our preferred location, but we are open to applicants who are currently located within Germany or the UK and have the legal right to work there.

WHAT YOU WILL DO

• Digital Marketing Trend Analysis: Stay ahead of the latest trends in Digital Marketing advertising (with a focus on Social Media), identifying emerging patterns and most converting assets.
• Competitor Monitoring: Regularly track and analyze competitor creatives. Provide insights into their strategies, campaigns, and overall positioning.
• Collaboration with Design and video Team: Work closely with the design team, freelancers, and/or agencies to translate those insights into creative strategies. Ensure that our processes run efficiently and maintain a focus on performance
• Use technology to reduce production time and cost: integrating AI, automation tools and in-house developed technologies, improve our creative production process ensuring lower delivery time and cost.
• Results Measurement: Analyze the performance of various creatives and make data-driven decisions