Creative Strategist

at  unybrands

unybrands was founded in 2020 by a group of partners who shared a common vision to create the leading next-generation e-commerce platform for micro-brands. The company operates globally, with our headquarters located in Miami and additional teams based in Berlin, London, New York, Seattle and Shanghai.
unybrands acquires e-commerce brands that operate on and off Amazon. unybrands integrates the brands into its platform, optimizes the business operations and economics, and expands to new product lines and geographies. With us, e-commerce brands reach new heights with expert operators and infrastructure.
Role Overview: The Creative Strategist will be instrumental in driving our paid social campaigns (FB, IG, Tik Tok), focusing on direct response strategies that generate measurable results. This role combines creative ideation with strategic execution to enhance customer acquisition and engagement across paid social platforms.

QUALIFICATIONS:

• Experience: 3+ years of experience in a creative or strategic role within paid social advertising, with a focus on direct response.
• Skills: Strong proficiency in creating compelling ad content and optimizing for performance.
• Creativity: Exceptional creative thinking and ability to generate innovative ideas.
• Communication: Excellent written and verbal communication skills.
• Tools: Proficiency with advertising platforms (e.g., Facebook Ads Manager), and analytics tools (Motion, Facebook reports).
• Analytical Mindset: Strong ability to interpret data and translate it into actionable insights for campaign optimization.
  unybrands is an equal opportunity employer and considers all applicants for employment without any regard to race, skin color, religion, gender identity, sexual orientation, and age. Nor are applicants discriminated against based on disability or protected classes

• Creative Development: Design and develop high-converting creatives for paid social campaigns, including ads for Facebook, Instagram, and other platforms.
• Campaign Strategy: Develop and execute direct response advertising strategies to drive customer acquisition, engagement, and sales.
• Performance Optimization: Monitor campaign performance metrics and optimize creatives and strategies based on data-driven insights. (hook/thumbstop rate, hold rate, click though rate)
• Creative Analysis: Conduct in-depth analysis of ad performance using Motion and Facebook reports to refine and improve creative assets.
• Audience Targeting: Identify and target key customer segments to maximize campaign effectiveness.
• Collaboration: Work closely with the marketing, design, and analytics teams to ensure cohesive and effective campaign execution.
• Market Research: Stay updated on industry trends and competitor strategies to keep our campaigns ahead of the curve.