Crisis Communications and Reputation Management Director

at  Wellpath

You Matter:

• Make a difference every day in the lives of the underserved
• Join a mission driven organization with a people first culture
• Excellent career growth opportunities

NOW IS YOUR MOMENT TO MAKE A DIFFERENCE IN THE LIVES OF THE UNDERSERVED.

If there is one unifying characteristic of everyone on our team, it is the deep desire to make a difference by helping society’s most vulnerable and often overlooked individuals. Every day we have the distinct honor and responsibility to show up with non-judgmental compassion to provide hope and healing to those who need it most. For those whose calling it is to serve others, now is your moment to join our mission to provide quality care to every patient with compassion, collaboration, and innovation, to live our mantra to “Always Do The Right Thing!”, and to collectively do our part to heal the world, one patient at a time.
How you make a difference:
As the Senior Director of Crisis Communications and Reputation Management, you will lead the development and execution of effective crisis communication strategies, leveraging exceptional communication skills and strategic acumen to navigate high-pressure situations. Your role will involve proactively managing and mitigating reputational risks, ensuring transparent communication during enterprise issues, and safeguarding the organization’s brand and reputation through the development and execution of proactive reputation management campaigns and crisis playbooks. Additionally, you will provide senior leadership to the communications team, guide media relations, and collaborate closely with Government Affairs, Legal, and Executive teams to ensure the quality of communications with internal and external stakeholders.

Key Responsibilities:

• Develop and implement comprehensive crisis communication strategies, addressing potential risks across multiple contracts while ensuring compliance with client communication requirements.
• Execute crisis communication protocols and processes, conducting risk assessments and simulations to enhance preparedness for healthcare crises.
• Build and maintain strong relationships with healthcare media outlets, journalists, and influencers to shape narratives and manage inquiries during crises.
• Collaborate with internal and external stakeholders, providing transparent updates and addressing concerns to maintain trust.
• Craft clear, empathetic messaging for internal and external audiences, adapt messaging based on situations, and conduct post-crisis analysis for continuous improvement.

Qualifications & Requirements:

Education

• Requires a BA/BS degree in Public Relations, Journalism, Communications, or a related area

Experience

• 7-10 years of related experience with issues management and crisis communication, with a strong focus on the healthcare industry; or any combination of education and experience, which would provide an equivalent background.

We are an Equal Employment Opportunity / Affirmative Action Employer:
We celebrate diversity and are committed to creating an inclusive environment for all employees.
We encourage you to apply! If you are excited about a role but your experience doesn’t seem to align perfectly with every element of the job description, we encourage you to apply. You may be just the right candidate for this, or one of our many other roles.
Deadline to apply to this position is contingent upon applicant volume. Those positions located in Colorado will have a specific deadline posted in the job description

• Develop and implement comprehensive crisis communication strategies, addressing potential risks across multiple contracts while ensuring compliance with client communication requirements.
• Execute crisis communication protocols and processes, conducting risk assessments and simulations to enhance preparedness for healthcare crises.
• Build and maintain strong relationships with healthcare media outlets, journalists, and influencers to shape narratives and manage inquiries during crises.
• Collaborate with internal and external stakeholders, providing transparent updates and addressing concerns to maintain trust.
• Craft clear, empathetic messaging for internal and external audiences, adapt messaging based on situations, and conduct post-crisis analysis for continuous improvement