CRM Analyst

at  Seattle Kraken

POSITION SUMMARY:

The CRM Analyst will be responsible for owning and maintaining the Seattle Kraken’s Customer Relationship Management (CRM) system that is leveraged by the Ticket Sales & Service and Premium Sales & Service teams. We are looking for an individual with a foundational knowledge of CRM system management and proficiency in SQL. The ideal candidate has robust knowledge of the front-end development & back-end maintenance of Salesforce and has experience building relevant, targeted sales & service CRM campaigns for Ticket Sales & Premium Sales teams.

REQUIRED EXPERIENCE & QUALIFICATIONS:

• Bachelor’s degree in computer science, business analytics, statistics or equivalent work experience
• 2+ years of experience maintaining CRM systems (Salesforce Sales Cloud preferred)
• Experience with Ticketmaster & Archtics
• Experience with BI/Data visualization tools (Tableau preferred)
• Ability to work independently and as part of a team
• Excellent verbal and written communication skills with great attention to detail and accuracy
• Ability to think outside the box for creative problem solving

PREFERRED EXPERIENCE & QUALIFICATIONS:

• Experience with KORE ProSports Ticketing strongly preferred
• Experience with SQL and Relational Databases (Redshift preferred)
• Experience with Email Service Providers (Eloqua preferred)
• Prior experience working for a professional sports team

OUR PURPOSE:

We are building a championship organization that serves our fans, community and business partners through world class sports and entertainment. We believe that Winning Matters, our Fans come first, with risk comes reward, great teams can achieve unimaginable results, honoring the Pacific Northwest is our duty and driving the business is our responsibility.
Since the team was awarded in 2018 through to our first puck drop in 2021, the Kraken brand has become one of the most recognized and beloved in the NHL. Playing at Climate Pledge Arena, the most sustainable arena in the world, we want to provide a memorable experience every night and make fans for life. Our joint foundation, One Roof Foundation aims to advance equity and sustainability by increasing opportunities to thrive for our most vulnerable young people and communities.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Oversee the management and on-going maintenance of the organization’s CRM system, including processes and workflow, to ensure maximum productivity and efficiency
• Generate and manage lead lists & pipelines for Ticket Sales & Service teams
• Build and maintain custom objects, fields, layouts, validation rules, triggers, flows, etc. based on Ticket Sales & Service business needs
• Assist with external integrations between Salesforce and other marketing tools such as Eloqua
• Provide user training and monitor CRM system for all departments
• Develop and distribute CRM related reporting via custom dashboards and views
• Maintain good attendance and punctuality.
• Other duties as assigned.