CRM and Digital Marketing Manager

at  Carpenters Workshop Gallery

ABOUT US:

From Functional Art to Collectible Design, today Carpenters Workshop Gallery produces and exhibits functional sculptures by international rising and established artists or designers going outside their traditional territories of expression. Actively involved in the research and production of limited edition works, the gallery’s choices are guided by seeking an emotional, artistic, and historical relevance, and breaking boundaries between art and design.
Carpenters Workshop Gallery relies on the partnership of childhood friends, Julien Lombrail and Loic Le Gaillard, who first opened a space in London’s Chelsea in 2006, in a former carpenter’s workshop. Since then, Carpenters has expanded to operate four galleries worldwide, with one each situated in key locations of London, Paris, New York City, and Los Angeles.
In 2015, the gallery opened The Workshop in Mitry-Mory on the outskirts of Paris, a unique 8,000 square meters space dedicated to artistic research, bringing together the elite of artisans. Within this creative hub, Carpenters artists and leading artisans work side-by-side to design pieces with a hand-finished touch.
In 2022, the gallery opened a gallery in LA in West Hollywood.
Carpenters Workshop Gallery London, situated within Notting Hill’s leading arts hub, Ladbroke Hall, is the latest step in the gallery’s remarkable development. This new space, which opened in April 2023, confirms the leadership and dominant position of Carpenters in today’s international territory of art and design

Experience

• 5+ years of experience in a similar role within a startup / SME in the luxury / arts industry
• Proven experience as a Digital Marketing Manager / CRM Manager with a strong focus on HubSpot and Instagram Advertising expertise
• In-depth knowledge of marketing automation, email marketing, lead nurturing, personas, and CRM management
• In-depth experience in successful paid marketing campaigns from conception to delivery, utilising data driven and creative strategies
• Strong experience with data tracking, defining data and reporting structures, connecting data points, monitoring, analysis and troubleshooting, campaign analysis and experience with producing insightful reporting to leadership is a must
• In-depth knowledge of Google Analytics, Meta Business Suite, Hubspot is a must. Experience with Hotjar, SEMrush and other reporting and tracking tools is a plus
• Keen eye for detail and visual aesthetic
• Strong analytical, leadership, and communication skills
• Experience with Pinterest Ads, Google Ads and other channels is preferrable
• HubSpot certifications, Meta Advertising certifications or relevant qualifications are a plus
• Copywriting skills are a plu

Skills

• Strategic Thinking: Demonstrate a strategic mindset by aligning marketing activities with overall business objectives, consistently seeking opportunities for improvement and innovation.
• Leadership and Communication: Lead cross-functional teams with clear communication and collaboration, fostering a positive and results-driven work environment. Act as a key liaison between marketing, sales, and other departments.
• Analytical Skills: Apply strong analytical skills to interpret data from HubSpot and other sources, making data-driven decisions, and continuously optimising marketing strategies for performance and efficiency.
• Data driven
• Naturally proactive
• Flexibility & adaptability
• Great organisational skills and ability to prioritise multiple and changing deadlines
• Passion about best-in-class customer experience, digital best practice and creative industries
• Fluent in English, French is a plu

ABOUT THE ROLE:

CWG has launched an ambitious development plan, in terms of geographical, offer diversification, new experiential concepts… supported by an acceleration of its digital strategy (marketing campaign and social media, CRM, website & ecommerce)
We are looking for a hybrid profile with an in-depth CRM and email marketing experience and traffic / customer acquisition experience.
You will be reporting directly to the Head of Digital and working in tight collaboration with the cross functional teams.

RESPONSIBILITIES:

Regarding CRM and Email Marketing

• Develop the CRM and email marketing channel to drive brand awareness, traffic, enquiries, new, customer monetisation and attributed revenue
• Develop CRM to enhance customer data quality, categorisation, utilisation and introduce automation to improve client experience throughout the lifecycle, provide more personalised experiences and to drive efficiencies
• Develop strategies, plan & deliver email marketing campaigns to bring it to the next level, including more advanced segmenting, optimised email templates (especially on mobile), new and creatives ideas, demonstrating ongoing improvements vs KPIs
• Explore automated email flows – new subscriber confirmation, enquiry flow and more
• CRM - working with Head of Digital the sales team and marketing, review and define customer lifecycle phases, customer segmentation, automated flows and triggers to improve sales process and customer experience and to improve CLTV and monetisation
• Hubspot implementation, working in close collaboration with Head of Digital, marketing, web and sales teams
• Work with the marketing, content and sales teams to come up with new, creative strategies utilising industry best practice and customer journey insights
• Monitor results and optimise campaigns to meet KPI goals
• Regular reporting and insights (weekly, monthly, quarterly), proactively work on more insightful and more automated ways of providing actionable insights
• Ensure the good performance and quality of data in the database
• Uphold GDPR best practice

Regarding Digital Marketing

• Develop paid marketing channel to drive brand awareness, traffic, enquiries, new client acquisition and attributed revenue
• Manage the acquisition channels from strategy to implementation and review
• Develop strategies, plan, brief, project manage and validate all elements of the campaign with the relevant stakeholders
• Set up campaigns, monitor results and optimise campaigns to meet KPI goals
• Manage advertising budget to maximise ROAS
• Work with the content team and social media team to come up with new, creative strategies utilising industry best practice and customer journey insights
• Pilot, test and optimize journey, differentiated by client profiles in collaboration with the marketing and sales teams
• Review ad campaign structures, tracking, utm structure and reporting and propose more efficient strategies to monitor and meet KPIs
• Review and optimise audience targeting and propose new strategies to meet KPIs
• Regular reporting and insights (weekly, monthly, quarterly), proactively work on more insightful and more automated ways of providing actionable insights
• Propose new and creative ways to reach new customers and meet KPIs, including new channels, ad formats, creative strategies, audiences, etc

We are looking for individuals that understand what it takes to be the best and with proven success in a similar environment. If you are a team player, keen to learn with a desire to excel, and have outstanding interpersonal and communication skills please do apply.

Experience

• 5+ years of experience in a similar role within a startup / SME in the luxury / arts industry
• Proven experience as a Digital Marketing Manager / CRM Manager with a strong focus on HubSpot and Instagram Advertising expertise
• In-depth knowledge of marketing automation, email marketing, lead nurturing, personas, and CRM management
• In-depth experience in successful paid marketing campaigns from conception to delivery, utilising data driven and creative strategies
• Strong experience with data tracking, defining data and reporting structures, connecting data points, monitoring, analysis and troubleshooting, campaign analysis and experience with producing insightful reporting to leadership is a must
• In-depth knowledge of Google Analytics, Meta Business Suite, Hubspot is a must. Experience with Hotjar, SEMrush and other reporting and tracking tools is a plus
• Keen eye for detail and visual aesthetic
• Strong analytical, leadership, and communication skills
• Experience with Pinterest Ads, Google Ads and other channels is preferrable
• HubSpot certifications, Meta Advertising certifications or relevant qualifications are a plus
• Copywriting skills are a plus

Skills

• Strategic Thinking: Demonstrate a strategic mindset by aligning marketing activities with overall business objectives, consistently seeking opportunities for improvement and innovation.
• Leadership and Communication: Lead cross-functional teams with clear communication and collaboration, fostering a positive and results-driven work environment. Act as a key liaison between marketing, sales, and other departments.
• Analytical Skills: Apply strong analytical skills to interpret data from HubSpot and other sources, making data-driven decisions, and continuously optimising marketing strategies for performance and efficiency.
• Data driven
• Naturally proactive
• Flexibility & adaptability
• Great organisational skills and ability to prioritise multiple and changing deadlines
• Passion about best-in-class customer experience, digital best practice and creative industries
• Fluent in English, French is a plus