CRM Campaign Manager

at  Accell Group

YOUR STAKEHOLDERS

• The Digital Marketing Team: you will be part of the digital marketing team and work closely together with the other channel specialists on cross-channel initiatives;
• The Branding Team: you will closely collaborate with the branding team in order to ensure the brand comes to live in all CRM communication;
• The B2B Marketing Team: You will work together wit the B2B Team in order to craft the communication plan for our dealers;
• The Salesforce Team: the Salesforce team will enable you with the right technological set-up to make the campaigns a success.

As the CRM Campaign Manager at Accell Group, you’ll oversee and orchestrate multiple campaign sends across D2C and B2B, aiming to elevate customer engagement and loyalty in the long run and commercial KPIs in the short-run. This role demands a proactive and entrepreneurial mindset, where you’ll have the autonomy to shape and execute strategies that directly impact our CRM success. Your tasks and responsibilities;

• Campaign Strategy: Develop and execute comprehensive CRM campaign strategies aligned with business objectives, leveraging customer data and insights to drive personalized and impactful communications;
• Content Creation: Collaborate with marketing and creative teams to develop compelling content and messaging for CRM campaigns, ensuring alignment with brand guidelines, the marketing & trading calendars and customer preferences;
• Segmentation & Targeting: Utilize segmentation techniques to tailor campaigns for specific customer segments, optimizing relevance and effectiveness;
• End-to-End campaign management: Manage email marketing campaigns, and in the future more CRM channels, including campaign setup, deployment, and performance tracking as well as ongoing optimization;
• Testing roadmap: Own the testing agenda and ensure learnings are documented and implemented in an agile manner;
• CRM System experience (preferably Salesforce): Ensure that Salesforce features and innovation are used to amplify performance. We will invest in getting the CRM Campaign Manager up to speed in Salesforce;
• Performance Analysis: Monitor campaign performance metrics and KPIs, analyzing results to derive actionable insights and optimize future campaigns for maximum impact and ROI;
• Collaboration: Work closely with cross-functional teams, including marketing, sales, and IT, to align CRM strategies with broader organizational goals and initiatives.