CRM Executive

at  British American Tobacco

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Bachelor’s degree in marketing or relevant field or equivalent experience
• Previous experience in digital marketing / e-commerce
• Proficient English and/or French and/or German
• Experience in working with Salesforce and Marketing Cloud
• Working knowledge of reporting and analytics tools

ROLE POSITIONING AND OBJECTIVES

This role is part of the Digital team, which is a multicultural team of highly motivated professionals managing several e-commerce’s and all the digital activations around them. It is crucial for this role that you have previously worked with Salesforce and Marketing Cloud and that you understand the importance of CRM campaigns within the ecosystem.
Reports to: E-commerce, CRM, and Social Media Deployment Lead

WHAT YOU WILL BE ACCOUNTABLE FOR

• Brief, coordinate and execute our email / CRM activities.
• Supervise and analyze our automated CRM campaigns and support the team to optimize them.
• Content understanding and supervision of copy and visuals, flexible planning of actions incl. coordination with other departments and off-/online communication.
• Managing projects with our technical development agency and internal stakeholders.
• Overseeing and supporting the different digital projects in scope and being the timeline guardian
• Finding and coordinating synergies with other teams to identify successful loyalty strategies.

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• An excellent working environment within a young, dynamic, and motivated team
• An international and diverse work atmosphere
• A competitive, above-average salary
• Global Top Employer with 53,000 BAT people across more than 180 markets
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companie