We’re quite proud of our achievements…
350M+ downloads, 65M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.
We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

YOU’LL BE RESPONSIBLE FOR:

• Developing and implementing data-driven marketing strategies to drive revenue growth for our subscription-based products/services across in-app, mobile, and email channels;
• Leading and managing a team of 2-3 growth marketers, overseeing both automated and on-off marketing initiatives;
• Identifying audience segments based on demographics, behaviour, and preferences to target with personalised communications;
• Continuously analysing and optimising the customer journey, focusing on improving conversion rates at each funnel stage;
• Employing A/B testing and other conversion rate optimisation techniques to drive incremental improvements.
• Utilising analytics tools and platforms to monitor, measure, and report on KPIs related to customer acquisition, conversion, retention, and revenue;
• Delivering actionable insights and recommendations derived from data analysis;
• Collaborating in developing requirements to enhance the capabilities of Flo’s CRM and personalisation engine, supporting the team’s marketing initiatives.
  

  LI-JC1 #LI-Hybrid

Ranges may vary depending on your skills, competencies and experience.