CRM Manager - Aethos HQ

at  Aethos

WHO WE ARE

Extraordinary places, passionate people, and shared learning experiences: this is Aethos. As the fastest-growing lifestyle hospitality brand in Europe, we believe that traveling and hospitality should leave a lasting positive impact on the mind, body, and soul. That’s why we choose our locations very carefully and work together with people who want to be part of a community instead of just ”having a job”. Everyone who works at Aethos can personally impact the community and company - great ideas can come from anywhere. We are a young and dynamic hospitality company that understands the value of time with friends and loved ones. We make a conscious choice towards sustainability and wellbeing, and the luxury of time and space. We stand for freedom from the stresses and anxieties of modern life. We want to be the first choice for anyone who seeks respite and refuge from the boring, the stressful, and the unsustainable. That‘s why we define hospitality differently: while all of our decisions should be made with the community and needs of our guests in mind, we always strive to create a community that we want to be part of and that improves the world around us. We invite you to be part of our story.

JOB OVERVIEW

Do you have the skills of a storyteller and the efficiency of an editor on a deadline? Are you good at multitasking, hands-on, and interested in working in a fast-paced environment? We are looking for a CRM manager to join our team. In this position, you will play a pivotal role in enhancing guest relationships, driving loyalty, and ensuring personalized experiences across our properties and platforms.

YOUR REQUIREMENTS AND QUALIFICATIONS

• Fluent in English (ideally native speaker)
• Bachelor’s degree in Hospitality Management, Marketing, or a related field. Master’s degree is a plus.
• Minimum 3 years of work experience with CRM, lifecycle marketing, digital marketing, and multi-channel programs preferably within the hospitality/ luxury and/or fashion environment.
• Knowledge of hotel reservation systems and Hospitality CRM software (MEWS, Revinate, 7Rooms) is a plus.
• Strong analytical skills and the ability to derive actionable insights from guest data.
• Comprehensive understanding of the Campaign management process, briefing, designing, proofing, and delivery management
• Excellent communication and interpersonal skills.
• Organization and creativity with high attention to detail

• CRM Strategy Development: Formulate and execute a tailored CRM strategy for hospitality, emphasizing guest engagement, satisfaction, and retention. Leverage CRM tools to gather, analyze, and utilize guest data for personalized services and impactful marketing campaigns.
• Guest Journey Optimization: Collaborate with relevant stakeholders to map the guest journey, identifying touchpoints for improved communication and engagement. Implement strategies to surpass guest expectations, creating memorable experiences that drive loyalty.
• Segmentation and Targeting: Utilize CRM data to segment guests based on preferences, behaviors, and demographics. Collaborate with Sales and Marketing to create targeted campaigns and communications to specific guest segments, maximizing relevance and impact.
• Collaboration with Hotel Teams: Work closely with the operations, marketing, and other relevant teams to ensure a seamless and consistent guest experience. Provide training and guidance to staff on CRM best practices to enhance guest interactions. Serve as the go-to expert for managing and troubleshooting all aspects of the CRM system across our destinations, supporting implementation and adoption across our host teams.
• CRM Monitoring and Feedback: Generate detailed reports by destination to share with the executive team, focusing on guest segmentation, retention, engagement, and acquisition. Prioritize and relay feedback for app improvements and other technological enhancements to enhance user experience.
• Platform implementation: Ensure seamless integration of various platforms, fostering a cohesive and efficient technological environment.
• Data Privacy: Secure direct channels of data collection & activation are in line with international data privacy regulations (GDPR, PIPL, CCPA)