CRM Manager
at Aspinal of London
London, England, United Kingdom -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 07 Jul, 2024 | Not Specified | 08 Apr, 2024 | 1 year(s) or above | Communication Skills,Availability | No | No |
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Description:
Aspinal of London is in search of a dynamic and experienced CRM Manager to join our team. Reporting to the Head of Ecommerce, the chosen candidate will play a pivotal role in developing, implementing, and optimising our customer relationship management strategy to enhance customer engagement, retention, and loyalty. We are looking for an individual with a robust background in CRM systems, data analysis, and proficiency in marketing automation tools.
Key Responsibilities:
- Take ownership of the CRM strategy for Aspinal of London, encompassing planning, execution, and continuous evolution.
- Lead efforts to optimise the CRM plan, prioritising an exceptional customer experience to drive engagement.
- Manage the end-to-end customer journey to enhance conversion rates, satisfaction levels, and foster brand loyalty.
- Work collaboratively with cross-functional teams such as marketing, merchandising, and customer service to ensure CRM initiatives are aligned with overall business goals.
- Monitor campaign performance, providing detailed weekly and monthly reports for deeper analysis.
- Identify and implement new projects to enhance the overall CRM strategy, driving continuous improvement.
- Develop and execute test-and-learn strategies to optimise program performance and results.
- Implement automation for key customer lifecycle journeys, establishing relevant metrics to measure performance against key KPIs.
- Execute tactical CRM programs to support product launches and promotional calendars across all channels.
- Ensure all CRM activities comply with international data protection regulations and standards.
Qualifications and Skills:
- 5+ years of experience in driving and implementing successful and innovative CRM strategies.
- Expertise in Emarsys is advantageous.
- Proven experience in building data segments.
- Strong knowledge of email development and management.
- Highly analytical and KPI-driven mindset.
- Ability to manage multiple streams of work simultaneously.
- Strong attention to detail.
- Excellent communication skills.
- Ability to thrive in a fast-paced environment, remaining reactive and flexible under pressure.
- Availability to travel to the office 1-2 days per week (London).
How To Apply:
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Responsibilities:
- Take ownership of the CRM strategy for Aspinal of London, encompassing planning, execution, and continuous evolution.
- Lead efforts to optimise the CRM plan, prioritising an exceptional customer experience to drive engagement.
- Manage the end-to-end customer journey to enhance conversion rates, satisfaction levels, and foster brand loyalty.
- Work collaboratively with cross-functional teams such as marketing, merchandising, and customer service to ensure CRM initiatives are aligned with overall business goals.
- Monitor campaign performance, providing detailed weekly and monthly reports for deeper analysis.
- Identify and implement new projects to enhance the overall CRM strategy, driving continuous improvement.
- Develop and execute test-and-learn strategies to optimise program performance and results.
- Implement automation for key customer lifecycle journeys, establishing relevant metrics to measure performance against key KPIs.
- Execute tactical CRM programs to support product launches and promotional calendars across all channels.
- Ensure all CRM activities comply with international data protection regulations and standards
REQUIREMENT SUMMARY
Min:1.0Max:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Sales
Graduate
Proficient
1
London, United Kingdom