CRM Specialist

at  Gravitas Recruitment Group

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in CRM management, preferably in the fintech industry.
• Proficiency in CRM software platforms such as Salesforce, HubSpot, or similar tools.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Excellent communication and interpersonal skills with a customer-centric mindset.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Creative thinker with a passion for innovation and continuous improvement.

• Design and execute CRM strategies to optimize customer interactions throughout their lifecycle.
• Develop and maintain customer segmentation models to personalize communication and marketing efforts.
• Implement and manage CRM software systems to streamline processes and improve efficiency.
• Analyze customer data and metrics to identify trends, insights, and opportunities for improvement.
• Collaborate with cross-functional teams including Marketing, Sales, and Product Development to ensure alignment of CRM initiatives with overall business goals.
• Create targeted email campaigns, newsletters, and communication materials to nurture customer relationships and drive engagement.
• Monitor and report on key performance indicators (KPIs) related to customer engagement, retention, and satisfaction.
• Stay updated on industry trends, best practices, and emerging technologies in CRM and apply relevant insights to enhance our strategies.