CRM Specialist SE and NO (6 month Fixed-Term Contract)

at  Warner Bros Careers

WHO WE ARE…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

QUALIFICATIONS & EXPERIENCE…

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in CRM, retention marketing, or a related role, preferably within the OTT streaming, media, or entertainment industry.
• Strong understanding of the Swedish and Norwegian markets, including cultural nuances and language proficiency in either Swedish or Norwegian.
• Excellent analytical skills, with the ability to translate data into actionable insights and strategies.
• Experience with CRM platforms, email marketing tools, and analytics software.
• Creative thinker with outstanding communication and project management skills.
• Fluent in English; proficiency in Swedish or Norwegian is highly advantageous.

YOUR NEW ROLE…

We are seeking a skilled CRM Specialist to join our dynamic team, focusing on developing and executing innovative retention campaigns for our OTT streaming service, discovery+, in the Swedish and Norwegian markets. As a CRM Specialist, you will play a crucial role in enhancing customer engagement, reducing churn, and increasing customer lifetime value by leveraging data-driven insights and creative marketing strategies.

YOUR ROLE ACCOUNTABILITIES…

• Design and implement effective retention strategies tailored to the Swedish and Norwegian markets, aimed at increasing subscriber loyalty and engagement.
• Develop and manage targeted email, push notification, and in-app messaging campaigns that resonate with our audience, encouraging continued subscription and content consumption.
• Utilize segmentation, personalization, and A/B testing methodologies to optimize campaign performance and improve user experience.
• Collaborate with the content, analytics, and product teams to ensure campaigns are aligned with business objectives and market trends.
• Analyze campaign results and customer behavior data to identify trends, insights, and opportunities for improvement.
• Stay up-to-date with the latest CRM technologies and retention marketing trends, especially those relevant to the OTT streaming industry and the Scandinavian market.
• Ensure all CRM activities comply with GDPR and other relevant data protection regulations.