CRM Strategist

at  303 MullenLowe

SKILLS & EXPERIENCE

• Experience working in a creative agency on a large digital/CX account
• Strong understanding of CRM segmentation and database marketing with solid analytic ability to clearly translate results into actionable insights and apply to deliver business value
• Forms strong arguments either in presentation form (logic, flows, structure) or during meetings and is comfortable presenting in front of an audience
• Sense of curiosity and interest in understanding business problems and developing CRM solutions to address them
• Shows strength beyond conventional comms thinking and brand planning in terms of campaign evaluation
• An advocate for the agency and someone who contributes to culture

• Continues to develop clients CRM roadmap in line with their brand digitization roadmap
• Develops end to end personalised marketing and Customer Relationship strategies and customer journeys in line with CRM strategy best practices,
• Work with data analyst and clients to create strategic CRM plans, optimising the plans based on results
• Provokes the strategic debate on the brand and is a key driver of how it should be developed using CRM & digital channels; against a perspective on critical issues facing the brand
• Reads, analyses and uses data to translate it into coherent strategy (critical insights and underpins arguments) and presents it to others
• Contributes to developing the Agency’s strategic planning know-how and capabilities; drives the effectiveness agenda
• Writes creative briefs, ensuring that they generate and inspire the best possible work, clearly define Client requirements and are a solution to the Client’s business problem
• Keeps up to date with any commercial information pertaining to the brand, Clients and their competitors
• Develops strong relationships with Client counterparts; builds good day-to-day and long-term enduring relationships - inspires Client confidence by value-adding to the business
• Willing to question the status quo as projects evolve; adopts an approach of continuous improvement, looking for and implementing improvements in process and approach