Culture Analyst

at  Ogilvy SocialLab

ABOUT OGILVY SOCIAL.LAB

Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.
It is has become imperative for brands to keep up with the speed of culture – and use culture as a shortcut to create connection & relevancy.
But ‘culture’ is an incredibly broad, multi-layered term. To succeed in a culture-first way, brand must understand & navigate the cultural context surrounding us. This is achieved through active tracking and assessment of culture as it plays out in real-time.
We are looking for a Culture Analyst – someone that loves identifying cultural trends & insights (data backed) that can be used as fuel for building potent strategies for our clients and in pitches.
The Culture Analyst will typically work with other Strategic Planners from across our global Ogilvy network.
This is an entirely new role – one that we are tremendously excited about!

ROLE

Our aim is to build a ‘bridge’ between Data & Intelligence and our Planning teams – leveraging the tools we have at our disposal (Synthesio, Trends Tracker, Qloo etc.) as well as introducing new analytical skills to create actionable cultural insights that elevate our strategy outputs – and result in richer, more creative & ultimately effective work.
The Culture Analyst will have access to our current data & intelligence stack to uncover valuable cultural insights to fully benefit our strategy teams.
We’re looking for someone anywhere in Europe, to match our borderless mindset and work with top-talent colleagues across our global network.

RESPONSIBILITIES

• Identifying data-validated culture insights from what consumers are ‘saying’, ‘sharing’ and ‘searching’
• Methodology design: building the best approaches for tracking culture for different projects
• Active tracking & monitoring insights and trends as it plays out in culture using various data & intelligence tools
• Assessing identified trends & narrowing down into relevant actionable insights
• Developing suitable stimulus for planning teams to action, and potentially working directly with creative to sharpen work
• Always on culture tracking for ongoing projects
• Support new business projects with actionable insights
• Staying on top of relevant research (studies, papers, opinion leaders) in the space