Customer Data Analyst - 12 Month FTC

at  LegalAndGeneral

Company Description
Life can sometimes be unpredictable, and it pays to plan ahead. Our aim at Legal & General Retail is to help our customers plan for the unexpected, achieve financial security for their tomorrow, and protect everything that’s important to them. To better understand our customers and meet their needs, we’ve brought our protection, retirement income, savings, lending and advice, fintech and mortgage businesses under one umbrella. Created at the start of 2022 through the merging of our long-standing and trusted retail retirement and insurance businesses, we’re a fast-growing division with big, customer-centred ambitions.
Job Description
Legal and General Retail’s Customer Analytics Team are currently looking to hire a Customer Data Analyst on a 12-month fixed term contract to support on leveraging advanced analytical and data science techniques to improve marketing and customer conversion activities.
This role would see you work within a small team as part of a wider analytics function, performing regression modelling among other statistical models to improve customer lifetime value and advanced segmentation to better communicate with our customers.

• Developing appropriate data, customer and prospect knowledge to produce robust, actionable customer analysis that drives incremental uplifts in value & informs decision making
• Utilising customer data, segmentation, data visualisation tools and other techniques to understand and drive value from our customer base
• Leading analysis projects to support business initiatives across sales and marketing, utilising the analysis toolkit including new techniques, tools and capability.
• Delivering end to end customer insight including capturing requests from internal customers, planning analysis, data manipulation and analysis, generating insights and delivering back to stakeholders.
• Working across the wider team and with the Data Scientist (Manager) to embed and link insights from different projects in order to drive value growth & inform decision making
• Ensuring that all data is stored in a compliant manner with L&G’s data storage policy and that any data transferred is in a secure manner in accordance with L&G’s policy, GDPR and the data protection act, in line with TCF principles
  Qualifications