Customer Insight Analyst

at  Delve

WHO WE ARE:

DELVE is a performance marketing agency that delivers digital marketing management, first-party data science and consulting, and adtech/martech systems integration and reselling on a global scale. We connect the dots between data and technology in media, creating an “Unfair Advantage” for our clients, team members and partners.
Our culture emphasizes professional development in an environment where everyone can have an impact. We are passionate about seeing our team through self-care, family, community and (of course) career growth. As a privately owned company, we don’t get caught in red tape, making for substantially more opportunities.
DELVE is a fast-paced company with proven success high-profile global customers such as UNICEF, Wynn Americas, Virgin Voyages, Gerber Life Insurance, Apple Leisure Group, Orange, and Hebe.
DELVE is headquartered in Boulder, CO, with offices in Warsaw and Minsk.

JOB SUMMARY:

Delve Deeper is seeking a Customer Insights Analyst with a sharp analytical acumen and a strong passion for market dynamics across multiple sectors, including but not limited to the non-profit industry. In this critical role, you will drive our Account-Based Marketing (ABM) strategy by conducting thorough analyses of high-value target accounts in various industries. Your insights will be pivotal in crafting personalized engagement plans, influencing our marketing tactics and sales approaches, and playing a key role in our mission to transform sectors with innovative digital marketing solutions.

WHO YOU ARE:

• You are strongly determined to achieve your career goals through hard work, initiative, and resourcefulness.
• You are a life-long learner seeking ongoing improvement with a growth mindset and going outside of your comfort zone.
• You are able to focus on solving the most important problem to achieve the greatest impact.You are willing to take the armor off, put aside any pretenses, and check your ego at the door - to build trust with others on the team.
• You take pride in achieving objectives and delivering results; individually and collectively as a team.
• You want to understand yourself and have conscious knowledge of your character, feelings, motives, and desires.
• You crave feedback and external input so you can use it to improve performance.
• You want to have an “unfair advantage” and collaborate with your team in-office at least 3 days a week.

• Comprehensive Multi-Sector Account Analysis: Conduct in-depth research across a variety of industries to gather insights about industry trends, organizational challenges, and key decision-makers. Use a blend of primary and secondary research methods to build detailed profiles of each target account and the key contacts.
• Competitive Intelligence Gathering: Collect and analyze data on competitors across different industries, focusing on their market positioning, offerings, and strategic moves. Use this information to strengthen Delve Deeper’s competitive edge and identify potential threats or opportunities.
• Sentiment Analysis: Utilize social listening tools and sentiment analysis to gauge market perception and attitudes towards Delve Deeper and industry-related topics as reflected in social media and other online platforms.
• Behavioral and Engagement Analytics: Apply advanced analytics techniques to assess how target accounts from different sectors interact with our digital platforms. Analyze data such as website traffic, social media engagement, and email interaction patterns to understand preferences and behaviors.
• Market and Trend Monitoring: Keep a constant watch on various sectors by monitoring relevant news, social posts of contacts and organizations, and identifying shifts in market dynamics, emerging trends, and regulatory changes that could impact our ABM strategies or unveil new opportunities.
• Competitive Intelligence Gathering: Collect and analyze data on competitors across different industries, focusing on their market positioning, offerings, and strategic moves. Use this information to strengthen Delve Deeper’s competitive edge and identify potential threats or opportunities.
• Sentiment Analysis: Utilize social listening tools and sentiment analysis to gauge market perception and attitudes towards Delve Deeper and industry-related topics as reflected in social media and other online platforms.Insight Generation and Reporting: Transform complex datasets into clear, actionable insights. Regularly present these findings to the ABM team and key stakeholders through comprehensive reports, dashboards, and strategic presentations.