Customer Marketing Advanced Analytics Manager

at  Westpac

• Hybrid work from home and office
• Deliver best in market measurement and drive data-driven decision makingJoin an Established & Supportive Team

HOW DO I APPLY?

At Westpac we are committed to providing a supportive culture and creating diverse, inclusive, and accessible workplaces, branches , products and services for our customers, employees, and community. This role is open to experienced candidates seeking a discussion around workplace flexibility. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply. If you have questions about the recruitment process, please email talentacquisition@westpac.com.au .

• Collaborate with cross-functional teams, including marketing, sales, product, and finance, to deliver best in market measurement and drive data-driven decision making.
• Experimentation, measurement & modelling to understand the commercial benefit from owned, earned & paid media channels.
• Implement sophisticated attribution techniques such as Markov chain, game theory, or other statistical methods of allocation.
• Build and manage mixed-marketing models across different products estimate return on investment (ROI), optimise media budget allocation and creating scenario projections.
• Support the development of ML measurement and experimentation strategies, predictive models, and segmentation techniques.
• Delivery of accurate and actionable insights, KPIs, and dashboards to inform marketing campaign effectiveness, customer behaviour, and ROI