Customer Marketing Manager

at  DeepL

DeepL, Europe’s leading AI company since 2017, is dedicated to breaking down language barriers and bringing cultures closer together. Our expertise in AI and neural networks has enabled us to create cutting-edge communication technologies for businesses, including the acclaimed DeepL Translator which offers 30+ languages, and DeepL Write, our AI writing companion. Our core offering includes a suite of products and tools made for businesses to communicate more effectively, both internally and with their customers around the globe.
Our goal is to become the global leader in Language AI and build products that help drive better communication, drive connection, and make real-life impact. To do that, we need talented people, like you, who want to be a part of this exciting journey. If you’re ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your destination.

WHAT WILL YOU BE DOING AT DEEPL?

The Customer Marketing Manager at DeepL is a seasoned professional with 8+ years of B2B customer marketing experience, particularly in the SaaS space. This role will report to the Head of Demand Gen and sits at the intersection of Sales, Customer Success and Marketing, cultivating lasting relationships with our most strategic customers. The ideal candidate will have a strong background in creating customer marketing programs, both on the reference and content sides of the house. They can interface gracefully with senior global stakeholders, both inside of DeepL and within our largest customer account and have a builder mindset.

YOUR RESPONSIBILITIES

• Design and build our customer reference program, from strategy to processes to systems and tools, in partnership with senior leadership across Marketing, CS, Sales, and technology teams
• Align with customer-facing teams to build a pipeline of customer marketing content from logo usage and quotes to speaking opportunities, videos and written case studies
• Identify, select and work with IT teams to implement technology solutions to manage and scale our customer marketing efforts
• Establish processes to ensure that our largest customers are at the center of our customer marketing initiatives, including guardrails for reference frequency, aligned requests, etc.
• Over time, attract, recruit and lead a team of customer marketing professionals to scale our efforts globally
• Collaborate with sales and marketing teams to align customer marketing activities with broader business objectives