Data Analyst

at  Horizontal Digital

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.

BUT ENOUGH ABOUT US. LET’S TALK ABOUT YOU.

We are seeking a highly motivated and data-driven individual to join our digital agency as a Data Analyst. In this role, you will play a pivotal role in optimizing our clients’ digital marketing efforts by providing valuable insights and actionable recommendations. Your primary focus will be on leveraging data from various sources, including Google Analytics, to enhance conversion rate optimization, SEO strategies, personalization efforts, and supporting the design, strategy and technology teams with overall data-driven decision-making.

1. Google Analytics Expertise:

• Proficiently use Google Analytics to track and analyze website traffic, user behavior, and campaign performance.
• Set up and maintain Google Analytics accounts, tracking codes, and custom reports.
• Create and deliver regular performance reports to clients and internal teams.

1. Conversion Rate Optimization (CRO):

• Conduct thorough analyses of website performance to identify opportunities for improving conversion rates.
• Collaborate with UX/UI designers and developers to implement A/B tests and other CRO strategies.
• Monitor and optimize landing pages and user journeys for maximum conversion.

1. SEO Analysis and Strategy:

• Perform keyword research and competitive analysis to inform SEO strategies.
• Monitor and report on website SEO performance, including organic traffic, keyword rankings, and backlink analysis.
• Collaborate with content creators to ensure SEO best practices are implemented.

1. Personalization and User Segmentation:

• Utilize data insights to develop and execute personalized marketing strategies for clients.
• Implement segmentation strategies to tailor content and messaging for different user groups.
• Continuously assess and refine personalization efforts based on performance data.

1. General Data and Insights Gathering:

• Collect, clean, and analyze data from various sources to uncover actionable insights.
• Develop and maintain dashboards and reporting systems to monitor KPIs and provide real-time insights.
• Stay up-to-date with industry trends and data analytics tools to recommend improvements.

1. Collaboration with UX and UI Teams and Strategy:

• Work closely with our UX and UI design teams to translate data insights into user-centric design decisions.
• Collaborate in the development of A/B tests and user experience experiments to improve website usability and conversions.
• Provide data-driven feedback to designers on user interface improvements, helping to enhance user engagement and satisfaction.
• Participate in cross-functional strategy meetings to align data analytics efforts with UX/UI design strategies and overall client objectives.
• Contribute to the development of user personas and user journey maps based on data-driven insights, ensuring a seamless and personalized user experience.
• This emphasis on collaboration underscores the importance of integrating data analysis seamlessly into the design and user experience strategy, ultimately driving improved website performance and customer satisfaction.

1. Client Communication and Collaboration:

• Communicate data-driven findings and recommendations effectively to clients and internal teams.
• Collaborate with account managers, digital marketers, and developers to align data efforts with broader campaign goals.