Data Analytics Manager

at  US Bank National Association

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

JOB DESCRIPTION

This individual will support effective delivery of digital media to acquire high-quality prospect and cross-sell credit card applications.
Responsibilities include driving clear media measurement, using data to optimize digital targeting, and analyzing audience characteristics to improve card applicant behavior.
The candidate will work both in a consultative role with the RPS IM digital media team and media agency as well as be hands-on with digital and 1st party customer data to deliver analytical insights.
Candidate should have experience working with a wide range of data from 1st party customer data to tagged site behavior to off-us bidding platform and 3rd party audience data.

KNOWLEDGE OF DATA MANAGEMENT PLATFORMS (DMP) AND DIGITAL ANALYTICS TOOLS (SPECIFICALLY ADOBE MARTECH TOOLS) AS WELL AS KNOWLEDGE OF COOKIES/IDENTITY SOLUTIONS WILL BE HELPFUL FOR SUCCESS.

In particular, candidate will have experience applying their technical and data knowledge to addressing business goals related to customer acquisition and media optimization.

STRONG TECHNICAL SKILL WITH SQL, R, SAS, HADOOP, PYTHON, NETEZZA OR EQUIVALENT IS REQUIRED FOR THIS ROLE.

Ideal candidate will have strong business analysis, relationship building and communication skills in addition to digital and data acumen.

Core Job Responsibilities:

• Deliver insights and provide actionable recommendations related to customer and prospect behavior and media/offer response characteristics
• Understand and drive media measurement solutions, particularly Multi-Touch Attribution (MTA)
• Collaborate with digital media and advertising partners to ensure common understanding and consistent utilization of targeting, analytics, and reporting
• Develop targeted audiences for acquisition campaigns across offline and online channels to support consistent customer experience and KPI’s
• Drive effective utilization of Martech stack to deliver optimal digital audiences for personalization and paid digital media. Martech stack includes Adobe Analytics, Adobe Audience Manager and LiveRamp / Acxio

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That’s why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by la