Demand Creation Marketing Manager

at  Thales

Location: Austin, United States of America
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

AUSTIN, TEXAS (HYBRID)

Thales is looking for a Demand Creation Marketing (ABM) Manager who will develop, execute and measure an integrated demand generation and account based marketing plan aimed at generating pipeline as well as accelerating opportunities and supporting cross-sell/upsell motions.
In this role, you will work in close collaboration with the wider marketing organization, especially field and product marketing as well as the sales organization.

MINIMUM QUALIFICATIONS

• 5-7 years of experience in marketing at a technology-based organization.
• Demonstrated experience with Salesforce (navigation, campaign tracking and reporting).
• Having ABM and/or Intent Buying platform experience (e.g., 6Sense, Demandbase).
• Ability to monitor and report on key metrics and pivoting market plans based on results.
• Prior experience developing regional plans to support account-based marketing.
• Ability to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (emails, call downs, and direct mail).
• Strong collaboration and communication skills, working with cross-functional teams and leaders with an energetic, positive attitude with a willingness to take initiative, share ideas and be resourceful.

Please refer the Job description for details