Deputy Director of Branding

at  FSK Advisory Pte Ltd

COMPANY OVERVIEW:

An award-winning global CFD and forex brokerage, regulated across multiple jurisdictions, headquartered in Singapore. The role is working from Singapore.

REQUIREMENTS:

• At least 2 years of experience in branding or marketing, with a preference for candidates who have worked in tech-driven or fintech environments.
• Bilingual proficiency in English and Mandarin, with a strong foundation in digital marketing principles and branding strategies.
• Exceptional communication and project management skills, capable of leading cross-functional teams and managing concurrent projects efficiently.
• A creative thinker with a data-driven mindset, ready to take on the dynamic challenges of the fintech industry.
• Familiarity with the latest trends in digital marketing and mobile technology, with a knack for innovative problem-solving.

ROLE SUMMARY:

We are in search of a strategic and visionary Deputy Director of Branding to lead our efforts in enhancing our digital footprint and brand positioning in the market. The successful candidate will be instrumental in crafting and executing a forward-thinking branding strategy that aligns with our overarching marketing and customer engagement goals. Utilizing a blend of creativity and analytical prowess, this role aims to solidify our presence in the digital realm, engaging with our diverse user base through innovative approaches.

RESPONSIBILITIES:

• Strategically develop and implement a brand strategy that captures our vision and strengthens our position in the competitive market.
• Ensure brand integration across various departments, including marketing, product development, design, and content creation, to deliver a unified and compelling brand experience.
• Manage the end-to-end creative process, overseeing the development of brand materials to guarantee quality and coherence.
• Employ data analytics to refine branding strategies, evaluating the impact of campaigns and making data-informed adjustments to maximize reach and engagement.
• Keep abreast of the latest digital marketing trends and consumer behaviors, especially within the fintech and mobile internet sectors, to ensure our brand remains relevant and resonant.
• Initiate and lead impactful digital marketing campaigns and forge strategic partnerships to amplify brand visibility and foster engagement.
• Proactively gather feedback from users and stakeholders to continuously refine our branding approach.