Digital Account Director

at  Havas Johannesburg

KEY COMPETENCIES/SKILLS:

The candidate must have a minimum of five (5) years account management experience, and a minimum of two (2) years’ experience at digital account director level.
Proven experience in leading a team, including external agency partners.
Experience in all digital channels: PPC, SEO, content, social, programmatic, etc.
Excellent presentation, communication and negotiation skills, with experience liaising with clients at senior level.
Ability to handle multi-brand portfolio accounts and many different moving parts.
Ability to track budgets, performance, reporting, status, client relations and the team under them.
Digital metrics and calculations
Understanding the do’s and don’ts of social, biddable, search
Understanding of optimisation protocols
Understanding of barriers to entry for all channels (what format can be boosted with which buy type)
Inner workings of algorithms and go-live procedures for all channels.
Understanding of digital channel requirements, ad units and digital best practice.
Should you not receive a response from us by 12 July 2024, please consider your application unsuccessful. We thank you for your interest

MAIN PURPOSE OF THE JOB:

The digital account director is responsible for leadership and overall management of the client relationship on one or multiple accounts. The primary contact to the client’s senior marketing team.
Drives long-term business growth targets and has accountability for the budget and planning.
This role requires an enthusiastic and pro-active candidate who is accustomed to the pressures and quick turnarounds of account handling across all media. The candidate should have enthusiasm and a passion for the brands that they are going to be working across as well as an excellent and in-depth knowledge across all media channels.

MAIN RESPONSIBILITIES:

Implement and manage digital and social campaigns, with specific emphasis on managing tight timings and deadlines.
Develop digital project plans, with effective and timeous delivery from concept to execution.
Interpret campaign performance to optimise creative work and improve current practices.
Drive client partnership with strategic influence and intent, whilst being the focal point for day to day client interaction, digital campaign planning and service delivery.
Design innovative digital media strategies
Interpret the client’s business needs into clear creative/digital briefs.