Digital Account Executive

at  Cumulus Media

CUMULUS MEDIA | Dallas is looking for passionate, motivated self-starters to join our sales team as Digital Account Executives. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and an opportunity to grow as a sales professional.
CUMULUS | Dallas-Ft. Worth has 5 stations that have won multiple awards including the NAB Marconi, CMA Station of the Year, Personalities of the year and more. Our market leading stations include: 820 AM/93.3 FM/99.5 HD2 WBAP, 96.7/1310 THE TICKET, 570am/96.3HD2 KLIF, NEW COUNTRY 96.3 KSCS, 99.5 THE WOLF KPLX. In addition, we reach the entire country with 404 stations across the country, a suite of digital products, amazing events and so much more. Dallas is the #1 revenue generating market for the company.

QUALIFICATIONS:

• Creative spark – the ability to garner an understanding of a customer’s goals, objectives, KPI’s and business to apply that creative spark and design, then deliver customized, comprehensive, integrated advertising campaigns
• Background in outside digital sales including but not limited to SEO, SEM, social media, digital video channels, email marketing, multi-channel ads, blended OTT/CTV, programmatic display, social platforms, Responsive guarantee, PPC, People-based marketing, etc. required
• Experience developing new business relationships in an outside sales role to include prospecting and seeking new clientele though networking, referrals and calls.
• Excellent communication skills as a presenter of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
• Positive attitude, creative with high energy & passion for outside sales with the willingness to get beyond comfort zone for professional growth
• Bachelor’s Degree in Marketing or related field preferred, but not required.

EXPERIENCE

Not Specified

• Able to identify client business needs by gaining a deep understanding of their goals, objectives, KPI’s and processes, as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing skill set
• Proven experience in growing and maintaining a robust sales funnel and use of an industry CRM
• Beyond our broadcast products, have strong familiarity and become fully versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
• Commitment to Cumulus Media Dallas sales standards
  Job Requirements: